Microsoft launched a “social search network” on Sunday – So.cl.
Here’s how Microsoft describes it:
So.cl (pronounced “social”) is an experimental research project, developed by Microsoft’s FUSE Labs, focused on exploring the possibilities of social search for the purpose of learning.
- So.cl combines social networking and search, to help people find and share interesting web pages in the way students do when they work together.
- So.cl helps you create rich posts, by assembling montages of visual web content.
- To encourage interaction and collaboration, So.cl provides rich media sharing, and real time sharing of videos via “video parties.”
We expect students to continue using products such as Facebook, Twitter, LinkedIn and other existing social networks, as well as Bing, Google and other search tools. We hope to encourage students to reimagine how our everyday communication and learning tools can be improved, by researching, learning and sharing in their everyday lives.
The description says it’s focused on students. Indeed, the FAQ says:
We are formally partnering with selected schools (including University of Washington, Syracuse University, and New York University).
It does add that anyone can join.
There’s a very good in-depth first-look walk-through of So.cl by Marketing Land: http://marketingland.com/microsoft-launches-so-cl-social-network-a-quick-look-12499
Interesting, Microsoft. I’ve signed up to kick the tyres, etc.
Have you signed up? Let me know what you think of it.
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