A universal story for the Olympic Games

Change just one letter and it becomes a universal story.

Reshared post from +Vic Gundotra

This is how to tell a story.

Congratulations to P&G on what I think is the best ad I’ve seen this year.

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Post imported by Google+Blog. Created By Daniel Treadwell.

See P&G’s Facebook page for more about their ‘Thank You Mom’ ad campaign for the London 2012 Olympics.