A universal story for the Olympic Games

Change just one letter and it becomes a universal story.

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This is how to tell a story.

Congratulations to P&G on what I think is the best ad I’ve seen this year.

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Post imported by Google+Blog. Created By Daniel Treadwell.

See P&G’s Facebook page for more about their ‘Thank You Mom’ ad campaign for the London 2012 Olympics.

About Neville Hobson

Entrepreneurial business communicator with a curiosity for tech and how people use it. Early adopter (and leaver) and experimenter with social media. Co-host of the weekly business podcast For Immediate Release: The Hobson and Holtz Report. Also an occasional test pilot of shiny new objects. Follow me on Twitter and Google+.