Email marketing fail

I wonder why marketers continue sending out graphics-rich marketing emails when the control over whether your message is seen or not is with the receiver, not you the sender.

Take a look at this email I received today. It’s gobbledegook because my email client’s default setting is not to display images unless I choose to show them. Typically, that’s businesses I do want to hear from, already have a relationship with and/or have set up their domain in a white list to show everything. That’s all about trust.

I get it’s an offer. But there’s nothing to compel me to do anything other than move on to the next message or delete it.

The latter, done.

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About Neville Hobson

Entrepreneurial business communicator with a curiosity for tech and how people use it. Early adopter (and leaver) and experimenter with social media. Co-host of the weekly business podcast For Immediate Release: The Hobson and Holtz Report. Also an occasional test pilot of shiny new objects. Follow me on Twitter and Google+.