YouTube: the global TV channel

I caught a few minutes of President Obama’s Google+ Hangout last night as it was streamed on YouTube.

If you’ve done a Google+ Hangout video chat before, you’ll be familiar with the format and this was no different. Except, of course, it was the President of the United States plus five lucky citizens chosen by +The White House to hang out live with the Pres in a carefully-controlled setting. Plus the millions of people worldwide who tuned in, as it were, to YouTube to watch and add text comments. Plus those doing the same on Google+, Facebook, Twitter… wherever they were online.

‘Tuned in’ is an apt descriptor as the immediate thought I had when I did just that on Google+ was “This is TV.”

If last year’s Royal Wedding that was broadcast live on YouTube was a demo of YouTube as a TV channel – a global one at that – that captures imaginations with a compelling event (content, in a word), then yesterday’s presidential Hangout is surely a clear sign that the channel just changed.

Why watch TV on a TV any more when you can immerse yourself, interact on the net, share your experiences and the recorded content itself, via any capable device that connects online?

Talk about disruption! No wonder the US entertainment industry – and that includes mainstream media like TV – likes things like #SOPA and #PIPA, to which +Clay Shirky‘s call to “pick up the pitchforks” is so compelling.

Reshared post from +The White House

Missed the Hangout with President Obama? Check out the full video here and let us know what you thought.

Google+: View post on Google+

Post imported by Google+Blog. Created By Daniel Treadwell.

About Neville Hobson

Entrepreneurial business communicator with a curiosity for tech and how people use it. Early adopter (and leaver) and experimenter with social media. Co-host of the weekly business podcast For Immediate Release: The Hobson and Holtz Report. Also an occasional test pilot of shiny new objects. Follow me on Twitter and Google+.