The Social Media Strategist: Build a Successful Program from the Inside Out, by Christopher Barger, is the latest book to be reviewed by FIR Book Review editor Bob LeDrew.
From the book description:
“In today’s fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is not enough. Competition is fierce, and those who master the social media space are the ones who come out on top. There is greater urgency than ever before to establish a vibrant social media program – and it all starts with a key strategist who can best organize and leverage all of the organization’s resources to cut through the bureaucracy and get real-time results.
This is where The Social Media Strategist comes in. Before tackling specific social media programs, you first have to get your own organization – and everyone in it – on board with making social media a business strategy priority.
Christopher Barger, the award-winning former social media director at General Motors and IBM’s former ‘blogger-in-chief,’ describes all the challenges particular to getting a comprehensive social media program off the ground in a large firm.”
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The Social Media Strategist: Build a Successful Program from the Inside Out by Christopher Barger
Hardcover, 304 pages
Published January 2012
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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)