Virgin Atlantic’s got it

I saw this TV ad for Virgin Atlantic for the first time last night. The airline first used it in 2010. As you can probably tell, I don’t watch a lot of TV. :)

It captured my imagination. Beautifully made. And it ticks a lot of “connection boxes.” Attractive people, terrific sound track – “I’m Feeling Good” – contemporary and futuristic settings, aspirational, even experiential, solid brand value, shows the company as leading edge.

I want to fly with people like that!

Embedded Link

Virgin Atlantic’s brand new TV advert – “Your airline’s either got it or it hasn’t” – Virgin Atlantic
Welcome to our first ever global TV advert. Featuring the strap-line ‘Your airline’s either got it or it hasn’t', the campaign takes the viewer on a metaphorical flight with Virgin Atl…

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About Neville Hobson

Entrepreneurial business communicator with a curiosity for tech and how people use it. Early adopter (and leaver) and experimenter with social media. Co-host of the weekly business podcast For Immediate Release: The Hobson and Holtz Report. Also an occasional test pilot of shiny new objects. Follow me on Twitter and Google+.