FIR Book Review: Think Before You Engage by Dave Peck

thinkbeforeyouengageThink Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign by Dave Peck.

FIR Book Reviews editor Bob LeDrew reviews Think Before You Engage, by Bullfrog Media partner Dave Peck (@DavePeck on Twitter). From the book’s website:

“Simply having a social media presence is not enough. From small business owners to job seekers, social media marketing campaigns are being started every day. However, without the proper prep work, campaigns fail, brands or organizations are impacted, customers are not engaged, and money and efforts are wasted. This invaluable guide answers all the most important questions to consider before starting a marketing campaign using social media so you can avoid common pitfalls.”

The book’s website is at www.thinkbeforeyouengage.com.

Get this podcast:

Think Before You Engage by Dave Peck
Publisher: Wiley
Hardcover, 312 pages
Published September 2011
ISBN-10: 1118018818
ISBN-13: 978-1118018811

Purchase at Amazon US (Kindle edition), Amazon Canada, or Amazon UK (Kindle edition).

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This FIR Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)

About Neville Hobson

Entrepreneurial business communicator with a curiosity for tech and how people use it. Early adopter (and leaver) and experimenter with social media. Co-host of the weekly business podcast For Immediate Release: The Hobson and Holtz Report. Also an occasional test pilot of shiny new objects. Follow me on Twitter and Google+.