Snake oil marketing

Finally someone has produced an infographic-style video that flips the promotion of social media on its head to look at metrics such as the opener that says “Over 6.2 billion people on earth don’t use Facebook.”

“Social Media Truth” takes the opposite approach to videos like Erik Qualman’s original “Social Media Revolution” from 2009 – on which the former is clearly modelled including the Fatboy Slim track – but dear oh dear, what a subjective mess it is.

Take a look at Social Media Truth:

(If you don’t see the video embedded, watch it at YouTube.)

And, given that the video was made this year, check the updated Social Media Revolution 2011 for comparison:

(If you don’t see the video embedded, watch it at YouTube.)

With both of these videos, each is promoting something. In Qualman’s case, a book. With the other, a marketing event in Australia next February and March.

Erik Qualman’s original Social Media Revolution attracted nearly 3 million views on YouTube plus undoubtedly countless embeds in blogs and PowerPoint decks. His refresh version in 2010 has nearly 1.8 million views.

Even with some spot-on elements  – good points about social media experts and snake oil salesmen – I’m still not sure whether Social Media Truth is tongue-in-cheek or not. After all, the video makes big that social media tools are essentially ignored or even worthless – yet the event organizer promotes a Twitter handle, a LinkedIn profile and a Facebook page for the event.

Talk about snake oil.

Watch them all and make up your own mind. I don’t think Social Media Truth is worth any attention but you may have a different view.

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About Neville Hobson

Entrepreneurial business communicator with a curiosity for tech and how people use it. Early adopter (and leaver) and experimenter with social media. Co-host of the weekly business podcast For Immediate Release: The Hobson and Holtz Report. Also an occasional test pilot of shiny new objects. Follow me on Twitter and Google+.