Some 1,300 communicators gathered in San Diego from June 12-15 for IABC’s 2011 World Conference. FIR co-host Shel Holtz spoke during the Wednesday morning "all-star" track, addressing the need for every company to be a media company.
You can listen to the talk here and follow along with the SlideShare upload of the PowerPoint deck below. The videos are not included, but a screen shot for each video serves as a placeholder as you listen to the audio.
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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)