Welcome to the Fifth Estate, by Geoff Livingston.
FIR co-host Shel Holtz reviews Geoff Livingston’s Welcome to the Fifth Estate. Livingston co-founded Zoetica, a social enterprise that provides superior communication consulting, training, and strategy to help mindful organizations affect social change.
Here’s the Amazon product description of the book: "Grounded in years of award-winning campaign experience, Welcome to the Fifth Estate delivers the necessary guidance to build a successful, sustainable social media program. In addition to solid strategies, tactics and measurement tips, businesses and nonprofits will learn how to address internal cultural challenges, and avoid hype-driven pitfalls like shiny object syndrome and personal brands. Mashable Editor in Chief Adam Ostrow provides a thoughtful forward on the evolving media landscape."
The book’s website is at geofflivingston.com/fifth-estate.
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Welcome to the Fifth Estate, by Geoff Livingston
Publisher: Bartleby Press
Paperback, 216 pages
Published May 31, 2011
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(Cross posted from For Immediate Release, Shel’s and my podcast blog.)