FIR Book Review: Welcome to the Fifth Estate

fifthestateWelcome to the Fifth Estate, by Geoff Livingston.

FIR co-host Shel Holtz reviews Geoff Livingston’s Welcome to the Fifth Estate. Livingston co-founded Zoetica, a social enterprise that provides superior communication consulting, training, and strategy to help mindful organizations affect social change.

Here’s the Amazon product description of the book: "Grounded in years of award-winning campaign experience, Welcome to the Fifth Estate delivers the necessary guidance to build a successful, sustainable social media program. In addition to solid strategies, tactics and measurement tips, businesses and nonprofits will learn how to address internal cultural challenges, and avoid hype-driven pitfalls like shiny object syndrome and personal brands. Mashable Editor in Chief Adam Ostrow provides a thoughtful forward on the evolving media landscape."

The book’s website is at geofflivingston.com/fifth-estate.

Get this podcast:

Welcome to the Fifth Estate, by Geoff Livingston
Publisher: Bartleby Press
Paperback, 216 pages
Published May 31, 2011
ISBN-10: 0910155860
ISBN-13: 978-0910155861

Purchase at Amazon US, Amazon Canada, or Amazon UK. Not currently available in a Kindle edition.

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The FIR Book Review theme music is Pocketbook; by Derek K. Miller.

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This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

(Cross posted from For Immediate Release, Shel’s and my podcast blog.)