RealWire recently launched PR Filter, a search engine that searches press releases from a broad range of distribution services; Parker has conducted research into the nature of releases that PR professionals produce and discusses the match between subject matter and what journalists and bloggers are interested in.
He also discusses the social media news release (SMNR) and RealWire’s SMNR service, along with the second study in 18 months to determine which format – traditional or social – gets more pickup.
Get this podcast:
- Download the MP3 file (12.06Mb, 30:01)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
- Get the FIR app for your iPhone and for your Android device (visit the Android Market from your device)
About our Conversation Partner
Adam Parker is Chief Executive of RealWire, the UK news release distribution company. He is responsible for the strategy and development of the business and took on his executive role in early 2006, having been a Non Executive Director since the company began in 2001.
Adam is a member of the Institute of Chartered Accountants in England and Wales and has previously spent over nine years with PricewaterhouseCoopers working in the Corporate Finance, Business Advisory and Audit practices.
In early 2010 he acted as spokesman for the An Inconvenient PR Truth campaign that sought to bring the debate around the issue of irrelevant press release emails, aka PR spam, into the mainstream arena. The campaign lead to the production of a set of guidelines on media relations, a Media Spamming Charter (PDF), by the three UK professional PR bodies – Chartered Institute of Public Relations (CIPR), Public Relations Consultants Association (PRCA) and the Investor Relations Society (IRS) – which were endorsed by the National Union of Journalists (NUJ).
He blogs at Show Me Numb3r5, a title taken from one of his favourite TV shows – The West Wing.
Connect with Adam on Twitter at @AdParker.
- PR Filter
- PR Filter Blog
- PR Filter technology rankings release
- Analysis of social media release coverage
- RealWire social media release video
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at email@example.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)