Tickets for the London Olympics 2012 go on sale today for the first time, and The Economist takes good advantage of the timing and attention to launch a poster ad campaign on the London Underground that brings into sharp focus the matter of how much this Olympics tournament is costing the country, meaning each one of us (£350 each, says The Economist).
The question of costs has been a discussion focus ever since London won the rights to hold the games next year. As The Economist notes in its poster, costs have doubled from the original estimate.
So a thorny topic on which to stimulate more discussion, very nicely balanced by The Economist also running a pro-Olympics campaign, says The Guardian – I can’t find an example of a poster anywhere: would love to see one – in a concise report, below, that explains the campaigns and what they hope to achieve.
Meanwhile, I’m entering the ticket lottery hoping to get tickets for the opening ceremony. Being at an Olympics in London is a once-in-a-lifetime opportunity and I’d love to experience it.
(The Guardian’s report is published here with permission via the Guardian News Feed plugin for WordPress.)
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