The second Dell B2B Social Media Huddle (hashtag: #dellb2b) took place at Microsoft in London on May 25, 2010. The aim of the one-day event was to bring together senior in-house communications and marketing professionals to exchange and share experiences on business-to-business social media for mutual benefit.
Each of the presentations, and some of the unconference sessions, were live-broadcast via UStream (see the video recordings) and audio-recorded for FIR Speakers & Speeches podcasts.
In this FIR Speakers & Speeches podcast, branding expert and public relations professional Rob Shimmin presents the case for why B2B CEOs don’t tweet. It was one of the most popular unconference sessions at this event.
- While listening to the audio, you can follow the presentation itself with the PowerPoint deck embedded below (or see it at Slideshare).
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About the Dell B2B Presenter
Rob Shimmin set up Shimmin Ltd in late 2004 after 10 years with Ogilvy PR where he was Managing Director of Europe, Middle East & Africa.
Rob helps spokespeople build and protect brands through message development, media training and crisis simulations.Â He currently works with: Biogen Idec, Cisco Systems, CropLife International, Dell, DuPont, Kaspersky Lab, NATS (National Air Traffic Services), Nokia Siemens Networks and VistaJet.
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This FIR Speakers & Speeches is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
(Cross-posted from For Immediate Release, Shelâ€™s and my podcast blog.)