Think before you tweet

stillregrettingA bit of a kerfuffle blew up last week when Twitter engineer Alex Payne tweeted some insider views on what’s cooking at Twitter – his workplace –regarding forthcoming usability features on the Twitter website.

Payne wrote, “If you had some of the nifty site features that we Twitter employees have, you might not want to use a desktop client. (You will soon.)”

As TechCrunch noted in its blog post, such a comment – now deleted – had some third-party Twitter application developers worried.

Payne clearly realized the impact his original tweet had when he tweeted an apology on March 1.

Still regretting wasting everyone’s time this weekend over nothing. Learn from my mistake: talk about your business carefully.

It’s a good example of what the consequences could be when you engage publicly in conversation and where you don’t apply all your common sense to what you’re saying. It also illustrates the value to everyone of an organization helping employees be clear on what they should or should not discuss publicly by providing clarity though guidelines or policies. If Twitter doesn’t have those, they ought to.

But it’s not only the obvious consequences that arise from an act like this: it’s also the collateral effects as expressed in this comment to a post on GigaOm reporting on events:

[…] Because of this event Alex’s behavior has changed, his approach to the very product he helped to create has shifted- he will now police himself, his tweets now need a layer of approval in his own mind before charging out to the web. Maybe they always had this layer of approval going on, but now it has a new DEFCON 1 process being applied to it.

All of this results in Alex’s true thoughts revealed on twitter to be less authentic, natural and free. Alex isn’t the first to have something like this happen to them. Over time more and more people will police their tweets. This will impact their participation in these networks too.

Every action has a consequence, some you couldn’t anticipate.

(Via GigaOm)

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35 Responses to “Think before you tweet”

  1. jangles (Neville Hobson) March 4, 2010 at 9:19 #

    Twitter Comment


    [Blog] Think before you tweet [link to post] #fb #in

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  2. andrewgerrard (Andrew Gerrard) March 4, 2010 at 9:25 #

    Twitter Comment


    RT @jangles: [Blog] Think before you tweet [link to post] #fb #in

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  3. Chris Norton March 4, 2010 at 9:28 #

    Nice post Neville, I saw this tweet the other day and was immediately interested because I am developing a third party Twitter application at the moment. I will give you a head’s up when its ready for you to take a look obviously.

    I think the power of this tweet was quite significant because if Twitter do launch a service which kicks the butt out of all its 3rd party applications that is going to have a significant impact on Twitter’s usage. I think 3rd party apps are what has made it great – because they are simple. If you take away this community, you take away a bit of the fun and soul from the platform – the bit that makes it great.

    You should always think before you tweet – you should also remember than text can be taken literally even when it is sarcastic or just a joke. I would also reccomend putting your twiter account down after a couple of drinks – in other words don’t drink and tweet!

  4. peter_einarsson (Peter Einarsson) March 4, 2010 at 9:31 #

    Twitter Comment


    Think before you tweet [link to post], RT @jangles

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  5. facebookmanager (B Grenville-Cleave) March 4, 2010 at 10:10 #

    Twitter Comment


    RT @jangles Think before you tweet [link to post]

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  6. facebookmanager (B Grenville-Cleave) March 4, 2010 at 10:11 #

    Twitter Comment


    RT @BenjaminEllis: Especially if you work for twitter > RT @jangles: [Blog] Think before you tweet [link to post] #fb #in

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  7. BenjaminEllis (Benjamin Ellis) March 4, 2010 at 10:32 #

    Twitter Comment


    Especially if you work for twitter > RT @jangles: [Blog] Think before you tweet [link to post] #fb #in

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  8. chrisinculture (Chris Baker) March 4, 2010 at 10:59 #

    Twitter Comment


    Good example of why tweeting employees need some guidance -> RT @jangles: [Blog] Think before you tweet [link to post] #fb #in

    Posted using Chat Catcher

  9. mstory123 (mstory123) March 4, 2010 at 11:51 #

    Twitter Comment


    RT @jangles: [Blog] Think before you tweet [link to post] #fb #in

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Trackbacks/Pingbacks

  1. Neville Hobson - March 4, 2010

    [Blog] Think before you tweet http://tinyurl.com/ykdlfwn #fb #in

  2. Peter Einarsson - March 4, 2010

    Think before you tweet http://tinyurl.com/ykdlfwn, RT @jangles

  3. topsy_top20k_en - March 4, 2010

    [Blog] Think before you tweet http://tinyurl.com/ykdlfwn #fb #in

  4. Benjamin Ellis - March 4, 2010

    Especially if you work for twitter > RT @jangles: [Blog] Think before you tweet http://tinyurl.com/ykdlfwn #fb #in

  5. jenniwheller - March 4, 2010

    RT @BenjaminEllis: Especially if you work for twitter > RT @jangles: [Blog] Think before you tweet http://tinyurl.com/ykdlfwn #fb #in

  6. B Grenville-Cleave - March 4, 2010

    RT @jangles Think before you tweet http://is.gd/9FgWz

  7. B Grenville-Cleave - March 4, 2010

    RT @BenjaminEllis: Especially if you work for twitter > RT @jangles: [Blog] Think before you tweet http://tinyurl.com/ykdlfwn #fb #in

  8. Twitt3r News Eqentia - March 4, 2010

    Think before you tweet – Source: NevilleHobson.com http://ow.ly/16Iqor

  9. Chris Baker - March 4, 2010

    Good example of why tweeting employees need some guidance -> RT @jangles: [Blog] Think before you tweet http://tinyurl.com/ykdlfwn #fb #in

  10. mstory123 - March 4, 2010

    RT @jangles: [Blog] Think before you tweet http://tinyurl.com/ykdlfwn #fb #in

  11. Chip Griffin - March 4, 2010

    Amen! RT @jangles Think before you tweet http://is.gd/9FgWz

  12. Therese Vestman - March 4, 2010

    Think before you tweet – http://bit.ly/bfjtrX

  13. Think before you tweet | Common Sense - March 4, 2010

    [...] GigaOm, cross-posted from NevilleHobson.com) By: Neville HobsonHead of Social Media Europe, based in London.Find me on: Twitter [...]

  14. Jenny DeVaughn - March 4, 2010

    Do You Think Before You Tweet? http://bit.ly/9rx9bM

  15. John Welton - March 5, 2010

    Thanks for using kerfuffle @jangles http://bit.ly/cM1gyI #kerfuffle

  16. chris hall - March 5, 2010

    Do you Think before you tweet? http://ow.ly/1ew47

  17. Sue Windley - March 5, 2010

    Always! RT @chrish10: Do you Think before you tweet? http://ow.ly/1ew47

  18. prblogs - March 7, 2010

    Hobson: Think before you tweet:
    A bit of a kerfuffle blew up last week when Twitter engineer Alex Payne tweeted s… http://bit.ly/aCdCuJ

  19. Kevin OKeefe - March 8, 2010

    Think before you Tweet; Twitter employee leaks info (@jangles) http://bit.ly/dsiA9q

  20. Nicole Steckman - March 8, 2010

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  22. Chris Leh - March 8, 2010

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  23. Rachel Luke - March 8, 2010

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  24. Brenda Stice - March 8, 2010

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  25. Natalie Huha - March 8, 2010

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  26. PB Coleman - March 9, 2010

    RT @legalittraining: RT @kevinokeefe: Think before you Tweet; Twitter employee leaks info (@jangles) http://bit.ly/dsiA9q