The Social Media Group has released a template for Requests for Proposals (RFP) that companies can use to help ensure they get the work they need in a marketplace overflowing with gurus, experts and consultants unprepared to provide professional services.
In this 25-minute interview with FIR co-host Shel Holtz, Social Media Group CEO Maggie Fox explains the document’s origins and why her company is making it available with no strings attached.
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About our Conversation Partner
Maggie Fox is the founder of Social Media Group, one of the world’s largest independent agencies helping business navigate the new socially engaged Web. Pioneers in their field, Social Media Group has developed social media strategies for some of the best-known brands in Europe and North America, including Ford Motor Company, SAP Global Marketing, Yamaha Motor, Corbis and Harlequin Publishing.
Maggie has been interviewed about social media by The Washington Post, CBC Radio, The Globe and Mail, CTV News,The Toronto Star and Marketing Magazine, among others. She was recently included in Women Who Risk, a listing of influential women who head up Internet-based firms, and is a member of both The Social Media Collective, an invite-only group of "the web’s best thinkers on media, marketing and web 2.0" and the Enterprise Irregulars and she was also named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine.
Maggie is frequently asked to speak to the media and business groups across North America about Web 2.0, and sits on the Advisory Board for SMToday Media, operators of the Social Media Collective and MyVenturePad sites. She also has a seat on the advisory board of Humber College’s Public Relations program.
(Photo by J.D. Lasica.)
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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
(Cross-posted from For Immediate Release, Shelâ€™s and my podcast blog.)