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Ten trends that will matter to every company in 2010

Posted on December 22, 2009 11:22 am | Filed in Business, Communication, Social Media, Technology, Trends, Web, Workplace

trend5 I don’t know what it is about the final work weeks of the year but it’s the time when people throw 50 weeks’ worth of caution to the wind and make predictions.

In my context area, that usually means predictions about what will happen in the broad world of organizational communication and social media.

Here is a handful of good ones I’ve seen in recent weeks:

While I don’t do predictions myself (actually, that’s not wholly true), I do pay attention to trends and endeavour to pinpoint what the ones are that I think are worth continuing paying close attention to during the forthcoming twelve months.

That outlook sits very nicely indeed alongside my colleague Bob Pearson’s at WCG who has a very clear view on what companies really need to keep an eye on during 2010.

In fact, he and I recorded a conversation on this topic in the latest episode of the WeissWatch Podcast that I published yesterday: Ten trends that will matter to every company in 2010.

Here are those trends we discussed:

First Five: Fundamental Marketplace Changes Driven by Technology

  1. Search – Who Will Lead is Not Always Obvious
  2. A Simple Technology, SMS, Is Changing How We Communicate
  3. Mobile Will be the Most Powerful Form of Media
  4. Advertising will Change
  5. Video is Becoming the Favourite Place to Learn

Second Five: Trends Driven By Consumers

  1. Media Consumption is Completely Changing
  2. Who I Trust is Most Important: Companies No Longer Decide For Me
  3. Brand + Individual = Influence: You Need to be Online to Have a Voice
  4. Content Syndication Drives Share of Conversation
  5. Best Firms will Collaborate, Share and Learn in Real-Time

Take a listen, see what you think. Agree? Other ideas? Would love to know how you see the picture in 2010.

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41 Responses to “Ten trends that will matter to every company in 2010”

  1. geetarchurchy (geetarchurchy) December 22, 2009 at 11:29 #

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    RT @jangles: [Blog] Ten trends that will matter to every company in 2010 [link to post] #fb #in

    – Posted using Chat Catcher

  2. onlinemeetings (Joe Garde) December 22, 2009 at 11:34 #

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    “Best Firms will Collaborate, Share and Learn in Real-Time” [link to post] via @jangles < <

    – Posted using Chat Catcher

  3. jangles (Neville Hobson) December 22, 2009 at 12:32 #

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    [Blog] Ten trends that will matter to every company in 2010 [link to post] #fb #in

    – Posted using Chat Catcher

  4. kelvin8048 (kelvin lee) December 22, 2009 at 13:01 #

    Twitter Comment


    Ten trends that will matter to every company in 2010 [link to post]

    – Posted using Chat Catcher

  5. DrDavidBallard (Dr. David Ballard) December 22, 2009 at 13:25 #

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    Ten trends that will matter to every company in 2010 (from @jangles) [link to post]

    – Posted using Chat Catcher

  6. hpandpsafety (HP&P Safety, Inc.) December 22, 2009 at 13:28 #

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    RT @DrDavidBallard: Ten trends that will matter to every company in 2010 (from @jangles) [link to post]

    – Posted using Chat Catcher

  7. lauraduran (Laura Duran) December 22, 2009 at 13:52 #

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    Ten trends that will matter to every company in 2010 [link to post] by @jangles

    – Posted using Chat Catcher

  8. ProfS (Kathy Snavely) December 22, 2009 at 13:59 #

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    RT @LauraDuran: Ten trends that will matter to every company in 2010 [link to post] by @jangles

    – Posted using Chat Catcher

  9. Deb Pierson December 22, 2009 at 14:01 #

    Thanks for the insights – what struck me most was that Trust is going to become the number one factor in purchasing and consuming. Companies that create an environment of integrity and quality for their customers will win, those that don’t, will decline. Bad experiences travel fast in our new world! Deb

    Twitter @piersoncci

  10. piersoncci (Debra Pierson) December 22, 2009 at 14:32 #

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    RT @LauraDuran: Ten trends that will matter to every company in 2010 [link to post] by @jangles <

    – Posted using Chat Catcher

  11. stevenmatsumoto (Steven P. Matsumoto) December 22, 2009 at 15:47 #

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    RT @tacanderson Ten trends that will matter to every company in 2010 [link to post] (via @jangles)

    – Posted using Chat Catcher

  12. nikhewitt (Nik Hewitt) December 22, 2009 at 16:02 #

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    RT @tacanderson: Ten trends that will matter to every company in 2010 [link to post] (via @jangles)

    – Posted using Chat Catcher

  13. lulugrimm (Lisa Grimm) December 22, 2009 at 16:22 #

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    Diggin’ on this post! RT @tacanderson: Ten trends that will matter to every company in 2010 [link to post] (via @jangles)

    – Posted using Chat Catcher

  14. AllThingsM (AllThingsM) December 22, 2009 at 16:32 #

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    Ten trends that will matter to every company in 2010 [link to post] (via @jangles)

    – Posted using Chat Catcher

  15. joegerstandt (JoeGerstandt) December 22, 2009 at 16:34 #

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    RT @DrDavidBallard Ten trends that will matter to every company in 2010 (from @jangles) [link to post]

    – Posted using Chat Catcher

  16. michaelemoloney (Mike Moloney) December 22, 2009 at 16:35 #

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    RT @joegerstandt: RT @DrDavidBallard Ten trends that will matter to every company in 2010 (from @jangles) [link to post]

    – Posted using Chat Catcher

  17. DotWonder (Liz Melby) December 22, 2009 at 16:36 #

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    RT @norskedoc: RT @DrDavidBallard: Ten trends that will matter to every company in 2010 (from @jangles) [link to post]

    – Posted using Chat Catcher

  18. dorait (Dorai Thodla) December 23, 2009 at 8:21 #

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    Ten trends that will matter in 2010 [link to post] #trends #tech

    – Posted using Chat Catcher

  19. CoCreatr (Bernd Nurnberger) December 24, 2009 at 3:04 #

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    Got a minute? Read blog. 12 min? Enjoy podcast. RT @jangles Ten trends that will matter to every company in 2010 [link to post]

    – Posted using Chat Catcher

  20. kcompa (Katie Compa) December 24, 2009 at 3:32 #

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    RT @jangles: [Blog] Ten trends that will matter to every company in 2010 [link to post]

    – Posted using Chat Catcher

  21. sapymes (Frederic Page) December 24, 2009 at 11:13 #

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    RT @jangles Ten trends that will matter to every company in 2010 [link to post]

    – Posted using Chat Catcher

  22. You_Me_Us (YouMeUs) December 24, 2009 at 11:30 #

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    RT @tweetmeme Ten trends that will matter to every company in 2010 [link to post]

    – Posted using Chat Catcher

  23. itive (CEO - @vascellari) December 24, 2009 at 15:19 #

    Twitter Comment


    Ten trends that will matter to every company in 2010 via @jangles [link to post]

    – Posted using Chat Catcher

  24. hanskainz (hanskainz) December 25, 2009 at 15:09 #

    Twitter Comment


    Ten trends that will matter to every company in 2010 [link to post] (via @tweetmeme)

    – Posted using Chat Catcher

  25. Kresnotic January 02, 2010 at 17:26 #

    Hmm can u predict what could happen in asia?

  26. jeromemueller (jeromemueller) January 18, 2010 at 16:26 #

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    RT @jangles: Ten trends that will matter to every company in 2010 [link to post]

    – Posted using Chat Catcher

  27. MetrostudyCorp (Metrostudy) January 18, 2010 at 20:17 #

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    RT @SmartCityTrends: RT @brucenussbaum 10 trends that will matter to every company in 2010 [link to post]

    – Posted using Chat Catcher

  28. SmartCityTrends (Kris French) January 18, 2010 at 20:32 #

    Twitter Comment


    Social media trends will impact urban lifestyles. RT @brucenussbaum 10 trends that will matter to every company in 2010 [link to post]

    – Posted using Chat Catcher

  29. Trendbuero (Trendbüro) January 18, 2010 at 20:33 #

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    Reading: 10 trends that will matter to every company in 2010 [link to post]

    – Posted using Chat Catcher

  30. pmnphxaz (pmnphxaz) January 18, 2010 at 20:34 #

    Twitter Comment


    RT @SmartCityTrends: Social media trends impact urban lifestyles. 10 trends that will matter 2 every company in 2010 [link to post]

    – Posted using Chat Catcher

Trackbacks/Pingbacks

  1. 2010 Traffic Trend Round-Up: Let’s Take a Look Ahead… | My Elite Affiliate - December 31, 2009

    [...] Ten trends that will matter to every company in 2010 [...]
  2. Bruce Spear - January 01, 2010

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  3. Bruce Nussbaum - January 18, 2010

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  4. Kris French - January 18, 2010

    Social media trends will impact urban lifestyles. RT @brucenussbaum 10 trends that will matter to every company in 2010 http://bit.ly/7o5oKi
  5. Trendbüro - January 18, 2010

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  6. jeromemueller - January 18, 2010

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  7. Peter Newton - January 18, 2010

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  8. Metrostudy - January 18, 2010

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  9. NetBursts Agent - January 19, 2010

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  11. panah - January 19, 2010

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