Social media ROI can be entertainment

You have to hand it to Socialnomics author Erik Qualman – he knows how to tell a compelling story and sell his message, which obviously promotes his book.

Check out his latest video Social Media ROI. Whatever you think of using the acronym ROI with social media – there is lots of different opinion out there – I think you’d agree that Qualman’s story makes it easier to understand a broad argument that social media means greater “financial efficiency” for many organizations, some of whom he names in the video.

Agree?

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