Monitoring and ROI are two hot topics when it comes to social media. They’re two of the hottest topics for an event focused on social media, and there is one taking place in London on Tuesday November 17, where I’ll be as a speaker and panel discussion facilitator.

Monitoring Social Media 09 is organized by Luke Brynley-Jones, and features an impressive line up of people and content all focused on discussion and analysis of topics like these:

• The ROI of social media monitoring
• Innovations in reputation management
• Who controls social media data
• Free vs paid monitoring services
• Automated vs human sentiment detection
• How to identify and contact influencers
• The future of social media monitoring
• Examples & case studies

It’s going to be quite a day. If you can’t be there physically, you can participate via Twitter – tweet your questions and reactions! – via the hashtag #msm09. There’s a also the Twitter List of Speakers you can follow.

If you can be there, well, see you there!