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The world in 2015 according to Google

marty2015 What will the future look like in five years’ time? That’s in 2015, the year of the next-but-one Rugby World Cup (a fact) and the end of the fourth estate (a prediction).

It’s also the year of some predicted cool technologies as already experienced by Marty McFly.

A little more real-world influenced, Google CEO Eric Schmidt has some down-to-earth predictions for the next five years which he discussed during a 45-minute interview at the Gartner Symposium/ITxpo 2009 last week.

ReadWriteWeb’s Marshall Kirkpatrick posted a 6-minute video clip from Schmidt’s full interview – using a nifty tool called TubeChop – and in his post captured very nicely indeed the essence of Schmidt’s thinking that he articulates in that clip:

  1. Five years from now the internet will be dominated by Chinese-language content.
  2. Today’s teenagers are the model of how the web will work in five years – they jump from app to app to app seamlessly.
  3. Five years is a factor of ten in Moore’s Law, meaning that computers will be capable of far more by that time than they are today.
  4. Within five years there will be broadband well above 100MB in performance – and distribution distinctions between TV, radio and the web will go away.
  5. "We’re starting to make significant money off of YouTube", content will move towards more video.
  6. "Real time information is just as valuable as all the other information, we want it included in our search results."
  7. There are many companies beyond Twitter and Facebook doing real time.
  8. "We can index real-time info now – but how do we rank it?"
  9. It’s because of this fundamental shift towards user-generated information that people will listen more to other people than to traditional sources. Learning how to rank that "is the great challenge of the age." Schmidt believes Google can solve that problem.

Interesting reactions in the comments to Marshall’s post with some alternative views on Schmidt’s future-vision.

In relation to point number 2 about teenagers, Schmidt also said one more thing:

Talk to a teenager about how they consume information. And remember – in five years from now, that’s your employee.

There’s the future.

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31 Responses to “The world in 2015 according to Google”

  1. Danny Whatmough October 28, 2009 at 12:55 #

    Great overview, thanks Neville. Lots of interesting stuff here, much of which I agree with. For me, greater availability of faster, cheaper broadband/Wifi, the world over, will be key to progress. The government need to pull their finger out to get this moving.

  2. getDPD (DPD - Sell Downloads) October 28, 2009 at 21:24 #

    Twitter Comment


    What will the future look like in five years’ time? [link to post] It’s Eric Schmidt vs Marty McFly

    Posted using Chat Catcher

  3. TishWine (W. R. Tish) October 29, 2009 at 12:17 #

    Twitter Comment


    RT @mattuk The world in 2015 according to Google – [link to post] // Makes you wonder what they thought 5, 10 years ago too….

    Posted using Chat Catcher

  4. mayasagi (maya sagi) October 29, 2009 at 12:20 #

    Twitter Comment


    I can’t decide if this is scary or exciting RT @mattuk: The world in 2015 according to Google – [link to post]

    Posted using Chat Catcher

  5. stamski (Stam) October 29, 2009 at 12:22 #

    Twitter Comment


    RT: @mattuk: The world in 2015 according to Google – [link to post]

    Posted using Chat Catcher

  6. BazSingh (Balraj Singh) October 29, 2009 at 12:23 #

    Twitter Comment


    Good points raised,how will user generated info be ranked in future? RT @mattuk: The world in 2015 according to Google – [link to post]

    Posted using Chat Catcher

  7. mattuk (Matt Sawyer) October 29, 2009 at 12:34 #

    Twitter Comment


    The world in 2015 according to Google – [link to post]

    Posted using Chat Catcher

  8. DigitalSignals (Ed Richardson) October 29, 2009 at 12:36 #

    Twitter Comment


    RT @mattuk: The world in 2015 according to Google – [link to post] by @Jangles – Apparently disk space is going to be free acc. Google

    Posted using Chat Catcher

  9. onlinePRlauren (Lauren Sexton) October 29, 2009 at 12:37 #

    Twitter Comment


    The world in 2015 according to Google – [link to post] RT @mattuk

    Posted using Chat Catcher

  10. Slingshot_SEO (Jeremy Dearringer) October 29, 2009 at 12:38 #

    Twitter Comment


    RT @mattuk The world in 2015 according to Google – [link to post]

    Posted using Chat Catcher

  11. bencotton (Ben Cotton) October 29, 2009 at 13:33 #

    Twitter Comment


    RT @onlinePRlauren The world in 2015 according to Google – [link to post] RT @mattuk

    Posted using Chat Catcher

  12. HijackDigg (CJ) November 03, 2009 at 11:26 #

    Twitter Comment


    RT @jangles The world in 2015 according to Google [link to post]

    Posted using Chat Catcher

  13. borisung (Boris Ung) November 03, 2009 at 13:33 #

    Twitter Comment


    The World in 2015 according to Google – [link to post] (RT @jangles)

    Posted using Chat Catcher

  14. allegrototal (Allegro Propaganda) November 06, 2009 at 11:26 #

    Twitter Comment


    O mundo em 2015 de acordo com o Google: [link to post]

    Posted using Chat Catcher

  15. data recovery May 09, 2010 at 10:27 #

    I am writing again about trends on the internet, because without a doubt this medium is changing rapidly and it subtly influences our way of communicating and even thinking.

Trackbacks/Pingbacks

  1. Tweets that mention The world in 2015 according to Google — NevilleHobson.com -- Topsy.com - October 28, 2009

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  2. islandchic - October 28, 2009

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  3. Jeremy Dearringer - October 29, 2009

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  4. Mr Ingo Bousa - October 29, 2009

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  5. Ben Cotton - October 29, 2009

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  6. ¿Cómo será el futuro? Dentro de cinco años según Google | Nativo Digital - October 29, 2009

    [...] Fuentes: Eric Schmidt, CEO of Google, interviewed at Gartner Symposium/ITxpo Orlando 2009 | nevillehobson.com [...]

  7. When exactly did twitter replace news? | My Blog | jaythornton.net - October 29, 2009

    [...] between TV, Radio, and the Internet will be gone by 2015 (barring the end of the world and all). Take a look! We are probably within one generation of not knowing what a paper boy is. Hell, my picture frame in [...]

  8. Eszter Toth - October 30, 2009

    amazing post – Google's take on what the world will/might look like in 5 years… http://bit.ly/v8Ukk#

  9. Mario Inghilleri - November 01, 2009

    The world in 2015 according to Google http://tinyurl.com/ydgr56w #Nevillehobson

  10. borisung - November 01, 2009

    The World in 2015 according to Google – http://bit.ly/4vzQrC (RT @jangles)

  11. dot Blog. The week in links 02/11/09 - November 02, 2009

    [...] The World In 2015 According To Google (nevillehobson.com) [...]

  12. Phillip Copley - November 02, 2009

    The world in 2015 according to Google http://bit.ly/4kaM6J

  13. Cool stuff – November 2, 2009 — Danny Whatmough.com - November 02, 2009

    [...] The world in 2015 according to Google — NevilleHobson.com (via feedly) [...]

  14. Manuel Kripp - November 03, 2009

    great article by @jangles: The world in 2015 according to Google http://bit.ly/1XfdHI #future #google #socialweb

  15. CJ - November 03, 2009

    RT @jangles The world in 2015 according to Google http://bit.ly/4vzQrC

  16. Allegro Propaganda - November 06, 2009

    O mundo em 2015 de acordo com o Google: http://bit.ly/2IXtCf