(See â€œThereâ€™s no social media revolutionâ€ by Paul Seaman for direct context.)
Over the past few weeks, Paul Seaman and I have engaged in a friendly debate (well, a series of individual blog posts) about social media and whether or not it changes the rules of business.
Paul and I are in opposite camps of belief â€“ he of the â€œno it doesnâ€™tâ€ school, me of the â€œI reckon it does.â€
I will continue developing and exposing my own thinking in another post here in this blog soon. (This debate already has contributed to the start of a broad fleshing out of thoughts in the post Is â€˜social businessâ€™ the new black? I wrote the other day.)
Iâ€™m not defending any organization or individual: theyâ€™re all grown up and can do that for themselves. Indeed, I hope they choose to join the debate, here or at Paulâ€™s blog, or anywhere else.
The more joining the conversation, the merrier.
Chronology so far:
- Aug 20 / Paul Seaman: Debate: social media changes business basics?
- Aug 30 / Neville Hobson: Social media and a fundamental shift
- Sept 1 / Paul Seaman: Thereâ€™s no social media revolution
- Sept 4 / Neville Hobson: Thereâ€™s a social media evolution â€“ Part 1 (this post)
I shall be writing a further post soon. Meanwhile, any and all comments welcome.