I wrote last month that iPhone is all about the apps. Itâ€™s not really about the device itself, cool though it is â€“ itâ€™s much more about what you can do with it.
I discovered a new one yesterday â€“ Thomson Reuters News Pro, a free app that gives you access to a wealth of real-time news, information and other content including pictures, video, global financial data, corporate information, and interactive financial charting.
Iâ€™ve used it a handful of times since installing it yesterday, and Iâ€™m hooked.
This will give you an idea of what to expect: screenshots, clockwise from top left, of news, pictures, market data and video.
[â€¦] The Blackberry app is more geared to Thomson Reutersâ€™ traditional financial professional customer. [ Alisa] Bowen [Thomson Reutersâ€™ SVP, head of consumer publishing]: â€œOne of the differences is the volume of content being pumped into the two devices. The BlackBerry product is designed as a reading product for the beginning of the day and the end of the day, or between business appointments. And so, the BlackBerry is more focused on organizing a huge range of content.â€ Therefore for now, the BlackBerry app will feature commentary and analysis, which [Chris] Ahearn [Thomson Reutersâ€™ president of media] and Bowen described as a major new push for the company as it seeks to differentiate itself from its competitors.
Looks like Blackberry is all about the apps, too.