It certainly is a fascinating read. These are influential people, unquestionably so.
The list of world leaders trips off the tongue, as do many in other walks of life, under labels such as â€˜Leaders and Revolutionaries,â€™ â€˜Heroes and Iconsâ€™ and â€˜Builders and Titans.â€™ And everyone is ranked according to Timeâ€™s influence level.
The ranking is not what interests me, though.
Look closely at the name of the profile writer â€“ JK Rowling, author of the Harry Potter books (whoâ€™s not in the list), who writes the sort of thing youâ€™d not expect to see about a political leader.
This is personal insight that tells me as much about the writer as about the writerâ€™s subject and is reflected in many, if not all, of the other entries.
Take a look at Tom Hanksâ€™ entry written by Meg Ryan. Tiger Woodsâ€™ listing written by Roger Federer. Even Boris Johnsonâ€™s profile by Conrad Black, the ex-Daily Telegraph proprietor currently in jail for fraud.
Of course, listings such as these â€“ and hereâ€™s the complete list â€“ are the product of careful control, content drafting and editing and final approvals by many people, undoubtedly including the publicists and PRs of the profile subjects.
And for all I know, profiles such as Rowlingâ€™s of Gordon Brown could have been written entirely by the PRs or speechwriters.
Well, theyâ€™ve done a good job and I can live with what I see on my screen whoever wrote them. I donâ€™t believe there any subterfuge here, even though each profile says itâ€™s written by a named individual.
Still, the 2009 Time 100 is a fascinating read.