Tech news that instantly spread beyond the blogosphere to the mainstream media is yesterdayâ€™s announcement from Google about Google Chrome (link not working as I write this), a new browser thatâ€™s expected to be launched in beta sometime today.
Two things I find especially interesting are how Googleâ€™s announcement came about, forced as it was because of an inadvertent leak; and how Google Chrome is being explained.
According to Googleâ€™s announcement:
At Google, we have a saying: â€œlaunch early and iterate.â€ While this approach is usually limited to our engineers, it apparently applies to our mailroom as well! As you may have read in the blogosphere, we hit "send" a bit early on a comic book introducing our new open source browser, Google Chrome. As we believe in access to information for everyone, we’ve now made the comic publicly available — you can find it here. We will be launching the beta version of Google Chrome tomorrow [Sept 2] in more than 100 countries.
The news was broken by Philipp Lenssen, the blogger based in Stuttgart, Germany, who writes Google Blogoscoped: in his mail yesterday, he received a copy of the comic book explaining Chrome and the development thinking behind it, earlier than Google had intended.
He blogged it, thus forcing Googleâ€™s hand once Lennsenâ€™s post attracted immediate and widespread attention.
(Aside: I like Steve Rubelâ€™s PR angle on this, especially his conclusion: the world is flat.)
As for explaining Google Chrome, the comic book approach is sheer brilliance, in my view.
Yes, it’s true: I drew a comic for Google explaining the inner workings of their new open source browser Google Chrome. Details have been leaking all over the Web since a few copies apparently went out pre-launch by mistake, so here’s the skinny on my small part of this very cool software project.
[â€¦] It was designed as a printed comic for journalists and bloggers. Lots of people have had fun scanning those advance printed copies and posting them however, which is fine with Google (and me) since it’s published under the creative commons license.
And the product hasnâ€™t come out from under its wraps yet.
I think the comic book â€“ see the screenshot above of one of the pages – is extremely well done as a communication tool that explains complex technology in simple terms, which produces these benefits:
- Anyone, from the technologist geek to a CFO, will have no trouble understanding what this browser is and is intended to do
- You can clearly see why Google has developed it
- It will likely fuel your curiosity to make you, the web user, want to rush and get a copy asap to see things for yourself
You couldnâ€™t wish for a better effect.