Social media focus in latest IABC podcast

cafe2gologoOne of the volunteerism activities I do for IABC, my professional association, is produce Cafe2Go, their monthly podcast.

It’s a pleasurable task, one that I share with my podcasting partner Shel Holtz, as each monthly show always has content that I find interesting and very useful.

I’ve just published the August episode on the Cafe2Go blog, and this one has a content theme that should be worth the attention of every communicator, IABC member or not.

You’ll hear Julie Freeman and Barbara Gibson (respectively, IABC’s president and current chair) discussing their thoughts and experiences with social media – very interesting insights from the two leaders of a major professional association representing 15,000 members worldwide.

This episode also includes an interview I did with Aaron Uhrmacher, a social media consultant with Text100 in New York, in which Aaron provides some useful and credible advice on corporate blogging including: the most important reason a company should start a blog, examples of best practice, some common mistakes companies make, and how a company can make its blog interactive and participatory.

Head on over to Cafe2Go and take a listen.

About Neville Hobson

Entrepreneurial business communicator with a curiosity for tech and how people use it. Early adopter (and leaver) and experimenter with social media. Co-host of the weekly business podcast For Immediate Release: The Hobson and Holtz Report. Also an occasional test pilot of shiny new objects. Follow me on Twitter and Google+.