Itâ€™s a pleasurable task, one that I share with my podcasting partner Shel Holtz, as each monthly show always has content that I find interesting and very useful.
Iâ€™ve just published the August episode on the Cafe2Go blog, and this one has a content theme that should be worth the attention of every communicator, IABC member or not.
Youâ€™ll hear Julie Freeman and Barbara Gibson (respectively, IABCâ€™s president and current chair) discussing their thoughts and experiences with social media â€“ very interesting insights from the two leaders of a major professional association representing 15,000 members worldwide.
This episode also includes an interview I did with Aaron Uhrmacher, a social media consultant with Text100 in New York, in which Aaron provides some useful and credible advice on corporate blogging including: the most important reason a company should start a blog, examples of best practice, some common mistakes companies make, and how a company can make its blog interactive and participatory.
Head on over to Cafe2Go and take a listen.