The power of love

iphone3g It’s been hard to avoid reading about the new 3G iPhone, launched around the world on Friday.

Much of what I’ve seen has been about the frustrations and disappointments with Apple’s activation system, resulting in hundreds if not thousands of consumers unable to use their iPhones yet.

Why do people put up with this?

Hell is worth it, says Robert Scoble:

[...] This is the company that can give you a crappy camera. No video. Charge you more than other devices. Make you wait hours in line. Take hours to get your credit card approved, your iPhones activated. And, at the end of it all, make you feel good.

Yes, love is a powerful thing.

About Neville Hobson

Entrepreneurial business communicator with a curiosity for tech and how people use it. Early adopter (and leaver) and experimenter with social media. Co-host of the weekly business podcast For Immediate Release: The Hobson and Holtz Report. Also an occasional test pilot of shiny new objects. Follow me on Twitter and Google+.