There are plenty of examples of PR outreach to bloggers that illustrate how far many in the profession still have to go in getting it right.
I’ve written here a few times on this topic which I tend to refer to as PR spam.
Good examples are fewer to find but when you do, you see some excellent practice.
And here’s a very good example, from Canada as recounted by Dave Fleet in his experience with Molson Brewers’ PR agency.
Dave’s key points:
- They pre-established a relationship with me
- They communicated casually with me (not in bureaubabble)
- They proactively reached out when they saw an opportunity that would genuinely benefit both sides
- They contacted me through the tools that I choose to use
- They didn’t ask me to write anything about their products in return
- In fact, they went to pains to say we weren’t expected to write anything about Brew 2.0 and when it came to the barbecue they didn’t even mention my site
Add this to your ‘yes you can get it right’ file.
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