One of the new business books I have in my to-read pile is Groundswell by Forrester Research analysts Charlene Li and Josh Bernoff.
My copy came last week courtesy of McGraw-Hill UK who distribute the book in Europe and South Africa.
I still have two other business books on the go at the moment - and two at once is about the max I can handle - so I’ve not yet started it. (I need to soon, though, as it’s slated for an FIR Book Review podcast with Shel which we plan to publish this month.)
Meanwhile, I’m keeping an eye on much of the online commentary I see about Groundswell.
Which is how a post on the Groundswell blog the other day caught my attention, with this chart:
The chart itself doesn’t make clear what ‘user-generated content’ means. In this context, it’s podcasts and video as a quick look at chapter two in the book, from which the chart comes, indicates.
Much to ponder here when you look at the usage differences between countries.
What struck me in particular was:
- No one in South Korea listens to podcasts
- Over half the Japanese read blogs
- There is a stark difference between Japan and South Korea in viewing user-generated video - 20% and 5% respectively
- The British and Germans don’t participate much in conversations on blogs compared to the Japanese and South Koreans
I would say much of the reasoning for these states of affairs is to do with differences in national cultures more than anything else.
Mind you, the book may explain it differently which I’ll find out when I actually read it.
How would you explain such differences?
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