Evidence of Timberland’s social responsibility

Last week while on a guilt-free shopping trip, I bought a pair of Timberland loafers.

Factory outlet pricing (about a third less than you’d normally pay), so I was quite pleased with my bargain.

What intrigued me, though, was a large label on the box, pictured above, with information about the environmental and community impacts involved in manufacturing these shoes, with a link to Timberland’s corporate social responsibility reports on their website.

This is the first time I’ve seen such a responsibility disclosure on any product packaging in the UK. Is anyone else doing this?

After spending a bit of time on the CSR site, it’s quite clear that Timberland practices what they say they do as far as corporate responsibility is concerned.

The evidence for me is that label.

That’s not all, though.

If you visit the company’s UK online store, you’ll see that links to their views and approach to the environment and other top social issues (including climate change) are liberally sprinkled throughout the website.

An excellent example of a company’s transparency in communication and willingness to engage online with consumers.

One to follow.

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