Comments on: Still a journey for social media

By: » British Executives Seriously Lag Behind the U.S. - Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC

Tue, 25 Mar 2008 08:53:30 +0000

[...] U.S. Posted on March 25th, 2008 by Chris Abraham (No Ratings Yet) Loading … According to Neville Hobson, “only 18% of executives from participating UK companies see blogging and social networking [...]

By: Real Fresh TV | UK Firms Starting To Embrace Social Media Learning Curve

Wed, 05 Mar 2008 01:33:01 +0000

[...] has been much online discussion about a recent poll by TNS Media Intelligence/Cymfony which found that just 18 per cent of the UK [...]

By: neville

neville — Tue, 04 Mar 2008 17:31:12 +0000

Heh! Got it, Constantin, thanks.

By: links for 2008-03-03 | DavePress

links for 2008-03-03 | DavePress — Mon, 03 Mar 2008 23:32:53 +0000

[...] Still a journey for social media Neville Hobson gives some pretty depressing figures on social media usage in the UK. (tags: research socialmedia) [...]

By: Constantin Basturea

Constantin Basturea — Mon, 03 Mar 2008 18:40:55 +0000

Neville, check your email

By: neville

neville — Mon, 03 Mar 2008 17:52:36 +0000

Thanks for that link, Constantin. I’m not inclined to go through Cymfony’s hurdles on the website to download the PDF, though.

Knowing a bit about their survey methodology is helpful. They talked to less people than Loudhouse did and apparently in different types of company, so a meaningful comparison between the two surveys isn’t really possible.

Toby, one thought I did have when writing the post was wondering how objective or not Cymfony’s survey itself was. Looks as though not as objective as one would hope.

By: links for 2008-03-03 « media mindshare: news media, technology & public relations

Mon, 03 Mar 2008 03:33:08 +0000

[...] Still a journey for social media: Neville Hobson Survey says relatively few UK companies see blogging and social networking as valuable. [...]

By: Toby

Toby — Mon, 03 Mar 2008 03:31:10 +0000

Observations based on the webinar PPT .. while there are some interesting findings appears the data might be skewed a bit towards the business model of Cymfony. Example: Slide 12 - the majority of respondents thought gaining consumer insights was where social media offered the greatest benefit. That multiple choice question (I am assuming it was a multiple choice Q) did not provide a response regarding relationship building; also I found it odd that 0% did not consider that social media would increase purchase intent.

By: Constantin Basturea

Constantin Basturea — Mon, 03 Mar 2008 02:52:48 +0000

What is missing from the article published in Marketing Week is any indication about the study’s methodology. Acording to Cymfony, the research was “based on 71 phone interviews with marketing professionals in four countries – United States, Canada, United Kingdom and France” (the study is available at http://www.socialmediainbusiness.com).

Moreover, the sampling was purposive, so the results are interesting, of course, but there’s no way to say how representative they are for the way UK businesses adopt social media, overall.

Also, I suspect the small number of UK executives interviewed by Cymfony were representing rather big companies, while the people interviewed for the Loudhouse’s study were representing 300 companies with over 250 employees. The difference in companies’ size might explain, at least in part, the different patterns of social media adoption.