Spot the typo

Posted on February 23, 2008 at 6:08 pm (UK)
in: Advertising, Marketing

chocolate-mistake

Well, perhaps not a typo exactly, although the Wikipedia definition says common usage of the word ‘typo’ extends to mean errors in grammar and word form.

That’s what we have here.

Take a look at the words on the labels of this (rather tasty) hot Belgian chocolate drink, made by Mars Drinks in the UK.

The photo above is two of the products on display which I saw today in Tesco in Reading. One label has the typo, the other is correct.

And it’s repeated in a photo in the product description online!

Do you spot the error? Whoever proof-checked the label before it went off for printing didn’t.

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{ 8 comments… read them below or add one }

1 Mike Keliher February 23, 2008 at 18:59

I mistake is one thing – a big problem, sure, but it happens. But how in the world did they end up with two different product labels?

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2 neville February 23, 2008 at 19:31

It’s a good question, Mike.

It looks like someone must have spotted the error and so a correct label was produced. In which case, all the product I saw on display is probably a batch with the error label. Only one of the product with the correct label, though.

Not the kind of mistake for a product recall, but still!

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3 Surinder February 23, 2008 at 20:22

Someone’s got a very sharp eye :)

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4 Sallie Goetsch (rhymes with "sketch") February 24, 2008 at 1:26

Belgium! (Note this was a terrible swear word in Douglas Adams’ Hitchhikers Guide series.)

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5 Kami Huyse February 24, 2008 at 5:19

Ah, those Belgians – what will they think of next?

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6 neville February 24, 2008 at 9:26

I remember that, Sallie! Funny.

Kami, more chocolate goodness ideas I hope!

Surinder, you couldn’t help but spot it. The error’s such a glaring one. It’s the equivalent of saying “a nice Germany sports car” or “what a pleasant Italy wine”.

I guess they had the grammar checker switched off in Word. Heh! Or maybe it was switched on :)

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7 Armin February 24, 2008 at 11:37

I suggest buying a few of those, it will probably be a collectors item in a few years time and sell for millions of pounds on eBay.

Or may be not.

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8 Michele February 24, 2008 at 14:59

Nicely spotted :)

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