“Falsely claiming or creating the impression that the trader is not acting for purposes relating to his trade, business, craft or profession, or falsely representing oneself as a consumer.”

Nowhere in the Directive are mentions of any of the specific practices that The Register says will be outlawed.

Using this definition, I doubt much will change unless an advertiser is specifically using a blog to represent itself as a consumer. I also doubt whether it would disallow companies from paying third parties to spread word of mouth in the ways the article suggests.