Comments on: Free wifi from McDonald’s nationwide http://www.nevillehobson.com/2007/10/10/free-wifi-from-mcdonalds-nationwide/ Business, Communication, Technology Fri, 21 Nov 2008 20:55:25 +0000 http://wordpress.org/?v=2.6.3 By: tomer molovinsky http://www.nevillehobson.com/2007/10/10/free-wifi-from-mcdonalds-nationwide/#comment-64509 tomer molovinsky Sun, 14 Oct 2007 18:37:15 +0000 http://www.nevillehobson.com/2007/10/10/free-wifi-from-mcdonalds-nationwide/#comment-64509 cool, when you log on check out my blog and learn how to monetize your site with predictad... http://www.predictad.blogspot.com/ cool, when you log on check out my blog and learn how to monetize your site with predictad…

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]]> By: Bill Hannam http://www.nevillehobson.com/2007/10/10/free-wifi-from-mcdonalds-nationwide/#comment-64252 Bill Hannam Thu, 11 Oct 2007 12:09:27 +0000 http://www.nevillehobson.com/2007/10/10/free-wifi-from-mcdonalds-nationwide/#comment-64252 Just come back from 2 weeks touring in France and it was brilliant to be able to find WiFi access in some of the most obscure and out-of-the-way Maccy D's. Didn't need to sit inside at sticky tables, just sat outside in the sun on the benches. Now if only Britain....... Just come back from 2 weeks touring in France and it was brilliant to be able to find WiFi access in some of the most obscure and out-of-the-way Maccy D’s. Didn’t need to sit inside at sticky tables, just sat outside in the sun on the benches. Now if only Britain…….

]]> By: Phil Connolly http://www.nevillehobson.com/2007/10/10/free-wifi-from-mcdonalds-nationwide/#comment-64237 Phil Connolly Thu, 11 Oct 2007 09:01:07 +0000 http://www.nevillehobson.com/2007/10/10/free-wifi-from-mcdonalds-nationwide/#comment-64237 Eating a Big Mac and using a laptop at the same time, mmm. Will be lovely when all the sauce and gerkhins end up over the keyboard. I'd be scared that one of the scallys that normally hang around the places would half inch my laptop. Probably be off more use to mobile phone users. Who really wants to hang around Maccy D's for longer than the few minutes it takes to eat one of their burgers. Eating a Big Mac and using a laptop at the same time, mmm. Will be lovely when all the sauce and gerkhins end up over the keyboard. I’d be scared that one of the scallys that normally hang around the places would half inch my laptop. Probably be off more use to mobile phone users. Who really wants to hang around Maccy D’s for longer than the few minutes it takes to eat one of their burgers.

]]> By: Jerry http://www.nevillehobson.com/2007/10/10/free-wifi-from-mcdonalds-nationwide/#comment-64235 Jerry Thu, 11 Oct 2007 08:55:51 +0000 http://www.nevillehobson.com/2007/10/10/free-wifi-from-mcdonalds-nationwide/#comment-64235 <blockquote>If sufficient people using the facilities demand a little more peace and better food, they will supply that.</blockquote> I wouldn't be too sure about that. The formula is everything to them - for instance, the banks have managed it, even the post office has managed it, but MacD still won't suborn its formula to allow restaurant to introduce a single queue system!

If sufficient people using the facilities demand a little more peace and better food, they will supply that.

I wouldn’t be too sure about that. The formula is everything to them - for instance, the banks have managed it, even the post office has managed it, but MacD still won’t suborn its formula to allow restaurant to introduce a single queue system!

]]> By: Martin http://www.nevillehobson.com/2007/10/10/free-wifi-from-mcdonalds-nationwide/#comment-64179 Martin Wed, 10 Oct 2007 20:59:02 +0000 http://www.nevillehobson.com/2007/10/10/free-wifi-from-mcdonalds-nationwide/#comment-64179 Got a press release about this yesterday. Even sent me a very nice video interview about it which I placed on my online news magazine. http://thatsnews.blogspot.com/2007/10/meal-deal-and-free-wifi-at-mcdonalds.html Can't see why the haven't put it on their website yet, though... Can't access the McD UK website at present. ;) Got a press release about this yesterday. Even sent me a very nice video interview about it which I placed on my online news magazine.

http://thatsnews.blogspot.com/2007/10/meal-deal-and-free-wifi-at-mcdonalds.html

Can’t see why the haven’t put it on their website yet, though… Can’t access the McD UK website at present. ;)

]]> By: Help Desk http://www.nevillehobson.com/2007/10/10/free-wifi-from-mcdonalds-nationwide/#comment-64177 Help Desk Wed, 10 Oct 2007 20:48:05 +0000 http://www.nevillehobson.com/2007/10/10/free-wifi-from-mcdonalds-nationwide/#comment-64177 We think this is a great idea and agree with your suggestion that other retailers will be obliged to follow. Wireless access is a sought after commodity and people like the word free. The comments above about the food and surroundings are valid but who knows, this could have a positive effect on MacDonalds, making them retract from the burger and fries scenario. If sufficient people using the facilities demand a little more peace and better food, they will supply that. An improvement for customers, Macdonalds itself and the NHS. We think this is a great idea and agree with your suggestion that other retailers will be obliged to follow. Wireless access is a sought after commodity and people like the word free.

The comments above about the food and surroundings are valid but who knows, this could have a positive effect on MacDonalds, making them retract from the burger and fries scenario. If sufficient people using the facilities demand a little more peace and better food, they will supply that.

An improvement for customers, Macdonalds itself and the NHS.

]]> By: Heather Yaxley http://www.nevillehobson.com/2007/10/10/free-wifi-from-mcdonalds-nationwide/#comment-64176 Heather Yaxley Wed, 10 Oct 2007 20:36:23 +0000 http://www.nevillehobson.com/2007/10/10/free-wifi-from-mcdonalds-nationwide/#comment-64176 Given that McD has also said it is going to concentrate on burgers and fries, I don't think it will attract Starbucks' latte crowd as much as those annoying teens who hog the Macs in the Apple store. I can't actually see see too many road warriors wanting to do business amongst the the kiddie parties and teens playing games. But I agree entirely, that it's about time hotels stopped seeing internet access as a profit generator. Given that McD has also said it is going to concentrate on burgers and fries, I don’t think it will attract Starbucks’ latte crowd as much as those annoying teens who hog the Macs in the Apple store.

I can’t actually see see too many road warriors wanting to do business amongst the the kiddie parties and teens playing games.

But I agree entirely, that it’s about time hotels stopped seeing internet access as a profit generator.

]]> By: Jerry http://www.nevillehobson.com/2007/10/10/free-wifi-from-mcdonalds-nationwide/#comment-64174 Jerry Wed, 10 Oct 2007 19:45:35 +0000 http://www.nevillehobson.com/2007/10/10/free-wifi-from-mcdonalds-nationwide/#comment-64174 Its a smart move by MacDonalds, but I don't think it will displace me from Starbucks - the thought of trying to check my e-mail, have skype conversations etc sitting at a sticky plastic table surrounded by screaming kids and dorky teenagers... No, think I'll stick with my Latte. Now if Whitbreads and the like rolled out an initiative like this, well, that would be a different thing altogether... Its a smart move by MacDonalds, but I don’t think it will displace me from Starbucks - the thought of trying to check my e-mail, have skype conversations etc sitting at a sticky plastic table surrounded by screaming kids and dorky teenagers… No, think I’ll stick with my Latte. Now if Whitbreads and the like rolled out an initiative like this, well, that would be a different thing altogether…

]]> By: neville http://www.nevillehobson.com/2007/10/10/free-wifi-from-mcdonalds-nationwide/#comment-64163 neville Wed, 10 Oct 2007 17:37:22 +0000 http://www.nevillehobson.com/2007/10/10/free-wifi-from-mcdonalds-nationwide/#comment-64163 More likely just for BT customers, Richard. Meanwhile, McDonald's is here right now and nationwide by the end of the year with no strings attached. Geoff, I agree. Maybe they see free internet access in a similar way as Tesco sees cheap petrol: a loss leader to get more customers into the store. If a few more consumer outlets with a national presence saw free internet access as a commodity, just like providing power and lighting - hotel chains, for instance - then we might get a tipping point for a huge surge in possibilities for more goods and services via the net. More people doing more things, wherever and whenever they are. Talk about disruptive! More likely just for BT customers, Richard. Meanwhile, McDonald’s is here right now and nationwide by the end of the year with no strings attached.

Geoff, I agree. Maybe they see free internet access in a similar way as Tesco sees cheap petrol: a loss leader to get more customers into the store.

If a few more consumer outlets with a national presence saw free internet access as a commodity, just like providing power and lighting - hotel chains, for instance - then we might get a tipping point for a huge surge in possibilities for more goods and services via the net. More people doing more things, wherever and whenever they are.

Talk about disruptive!

]]> By: Geoff Livingston http://www.nevillehobson.com/2007/10/10/free-wifi-from-mcdonalds-nationwide/#comment-64144 Geoff Livingston Wed, 10 Oct 2007 13:22:58 +0000 http://www.nevillehobson.com/2007/10/10/free-wifi-from-mcdonalds-nationwide/#comment-64144 It's a brilliant marketing move on Mickie D's behalf. Everyone's going to be mobile and enabled, and what better way to engage customers but to give them a full experience (pun intended). It’s a brilliant marketing move on Mickie D’s behalf. Everyone’s going to be mobile and enabled, and what better way to engage customers but to give them a full experience (pun intended).

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