Comments on: A good pitch that counters the bad pitches http://www.nevillehobson.com/2007/09/09/a-good-pitch-that-counters-the-bad-pitches/ Fri, 10 Oct 2008 22:02:27 +0000 http://wordpress.org/?v=2.6.2 By: Smart blogger relations : NevilleHobson.com http://www.nevillehobson.com/2007/09/09/a-good-pitch-that-counters-the-bad-pitches/#comment-73589 Smart blogger relations : NevilleHobson.com Mon, 07 Jul 2008 08:51:31 +0000 http://www.nevillehobson.com/2007/09/09/a-good-pitch-that-counters-the-bad-pitches/#comment-73589 [...] A good pitch that counters the bad pitches [...] [...] A good pitch that counters the bad pitches [...]

]]> By: MSDN Blog Postings » O2 XDA Orbit 2 review http://www.nevillehobson.com/2007/09/09/a-good-pitch-that-counters-the-bad-pitches/#comment-72770 MSDN Blog Postings » O2 XDA Orbit 2 review Tue, 18 Mar 2008 22:34:09 +0000 http://www.nevillehobson.com/2007/09/09/a-good-pitch-that-counters-the-bad-pitches/#comment-72770 [...] Word of Mouth Marketing - Neville has covered this somewhat in an earlier post on approach to social media outreach [...] [...] Word of Mouth Marketing - Neville has covered this somewhat in an earlier post on approach to social media outreach [...]

]]> By: Getting to know the Xda Orbit 2 : NevilleHobson.com http://www.nevillehobson.com/2007/09/09/a-good-pitch-that-counters-the-bad-pitches/#comment-72387 Getting to know the Xda Orbit 2 : NevilleHobson.com Wed, 20 Feb 2008 00:22:03 +0000 http://www.nevillehobson.com/2007/09/09/a-good-pitch-that-counters-the-bad-pitches/#comment-72387 [...] VCCP is the agency behind the O2 Cocoon programme last year. I like their approach to social media outreach - well planned and [...] [...] VCCP is the agency behind the O2 Cocoon programme last year. I like their approach to social media outreach - well planned and [...]

]]> By: MC Milker http://www.nevillehobson.com/2007/09/09/a-good-pitch-that-counters-the-bad-pitches/#comment-62389 MC Milker Wed, 19 Sep 2007 20:22:26 +0000 http://www.nevillehobson.com/2007/09/09/a-good-pitch-that-counters-the-bad-pitches/#comment-62389 I'm late to the game here but want to thank you for the link to my comments. The influence of selected blogs is really quite hard to gauge, particularly in the smaller segments and so it can be tough to justify the time needed to address the issues we bloggers gripe about most know me and know my blog. You'€™re providing a nice forum to address some of these issues. I’m late to the game here but want to thank you for the link to my comments. The influence of selected blogs is really quite hard to gauge, particularly in the smaller segments and so it can be tough to justify the time needed to address the issues we bloggers gripe about most know me and know my blog. You’€™re providing a nice forum to address some of these issues.

]]> By: A cocoon of life within : NevilleHobson.com http://www.nevillehobson.com/2007/09/09/a-good-pitch-that-counters-the-bad-pitches/#comment-61999 A cocoon of life within : NevilleHobson.com Sun, 16 Sep 2007 12:24:16 +0000 http://www.nevillehobson.com/2007/09/09/a-good-pitch-that-counters-the-bad-pitches/#comment-61999 [...] I’ve had one to play with since last week, courtesy of VCCP, O2’s ad agency. (Disclosure details here.) [...] [...] I’ve had one to play with since last week, courtesy of VCCP, O2’s ad agency. (Disclosure details here.) [...]

]]> By: Strategic Public Relations http://www.nevillehobson.com/2007/09/09/a-good-pitch-that-counters-the-bad-pitches/#comment-61927 Strategic Public Relations Sat, 15 Sep 2007 16:56:47 +0000 http://www.nevillehobson.com/2007/09/09/a-good-pitch-that-counters-the-bad-pitches/#comment-61927 <strong>Ready to Pitch a Blog? Take This Quiz First...</strong> Everyone wants to know the secret formula to pitching blogs. The secret is it takes more than pitching. You need to get immersed in the topic you’re pitching and be able to expand the conversation. This requires a deeper level of subject matter exper... Ready to Pitch a Blog? Take This Quiz First…

Everyone wants to know the secret formula to pitching blogs. The secret is it takes more than pitching. You need to get immersed in the topic you’re pitching and be able to expand the conversation. This requires a deeper level of subject matter exper…

]]> By: On speaking and cricket : NevilleHobson.com http://www.nevillehobson.com/2007/09/09/a-good-pitch-that-counters-the-bad-pitches/#comment-61655 On speaking and cricket : NevilleHobson.com Thu, 13 Sep 2007 11:20:41 +0000 http://www.nevillehobson.com/2007/09/09/a-good-pitch-that-counters-the-bad-pitches/#comment-61655 [...] think I’ll take my new o2 Cocoon phone with me, try out the camera. Perhaps get a few cricketing [...] [...] think I’ll take my new o2 Cocoon phone with me, try out the camera. Perhaps get a few cricketing [...]

]]> By: Kaitlyn http://www.nevillehobson.com/2007/09/09/a-good-pitch-that-counters-the-bad-pitches/#comment-61494 Kaitlyn Wed, 12 Sep 2007 00:42:08 +0000 http://www.nevillehobson.com/2007/09/09/a-good-pitch-that-counters-the-bad-pitches/#comment-61494 Two of the big things I think you all hit on are relationships and participation. One of the main drivers behind the Ogilvy Code of Ethics I put together was to create some standards (externally and internally!) that lay the foundation for ongoing respectful relationships with bloggers. Bloggers need to be treated like the opinion leaders that they are, not free word of mouth ad space that can be acquired through spammy press releases. Obviously there is a big issue here that needs to be addressed, and I think the great blogger response to the Code of Ethics shows that those of us who participate, and straddle the PR/Ad/Communications - Blogger divide are in a unique position to lead the conversation. Two way communication can be used to help our clients and their brands/issues, but we can also harness that to help our industry as a whole advance its thinking and behavior on this subject. Thanks for the link Neville, I hope you all follow the evolution of the Code - there is some great discussion occurring! Two of the big things I think you all hit on are relationships and participation.

One of the main drivers behind the Ogilvy Code of Ethics I put together was to create some standards (externally and internally!) that lay the foundation for ongoing respectful relationships with bloggers. Bloggers need to be treated like the opinion leaders that they are, not free word of mouth ad space that can be acquired through spammy press releases.

Obviously there is a big issue here that needs to be addressed, and I think the great blogger response to the Code of Ethics shows that those of us who participate, and straddle the PR/Ad/Communications - Blogger divide are in a unique position to lead the conversation. Two way communication can be used to help our clients and their brands/issues, but we can also harness that to help our industry as a whole advance its thinking and behavior on this subject.

Thanks for the link Neville, I hope you all follow the evolution of the Code - there is some great discussion occurring!

]]> By: Blog Till you Drop! Marketing, Advertising, Branding… Blogging http://www.nevillehobson.com/2007/09/09/a-good-pitch-that-counters-the-bad-pitches/#comment-61435 Blog Till you Drop! Marketing, Advertising, Branding… Blogging Tue, 11 Sep 2007 10:15:10 +0000 http://www.nevillehobson.com/2007/09/09/a-good-pitch-that-counters-the-bad-pitches/#comment-61435 [...] mobile phone called Cocoon and the guys at VCCP contacted me to blog about it. Very much like Neville Hobson, I do get quite a lot dodgy pitches, most of the time from the USA but: 1)     The folks at [...] [...] mobile phone called Cocoon and the guys at VCCP contacted me to blog about it. Very much like Neville Hobson, I do get quite a lot dodgy pitches, most of the time from the USA but: 1)     The folks at [...]

]]> By: neville http://www.nevillehobson.com/2007/09/09/a-good-pitch-that-counters-the-bad-pitches/#comment-61401 neville Mon, 10 Sep 2007 22:01:45 +0000 http://www.nevillehobson.com/2007/09/09/a-good-pitch-that-counters-the-bad-pitches/#comment-61401 I think you hit the nail on the head, Kevin - it's much more about participating than pitching. Will, good points, but I really do question the thinking behind why someone in the US would approach me about a product or service that clearly is relevant within the US but which is wholly irrelevant to me and my areas of interest, not to mention that I'm not in the US. A good example: today I received an email from a Washington PR about a Pennsylvania congressman introducing legislation to make the federal “Do Not Call” list permanent. You could argue that this isn't a pitch exactly - I'm not being asked for anything specific - yet it is a pitch as I've received a load of information about aforesaid congressman, his plans and what it all means. This is of no relevance to me whatsoever, a fact that you'd likely and quickly conclude if you just glanced through the content in this blog. So this pitch falls under the distribution list approach: I'm just a name in a database that gets blasted with useless emails. And I get at least one such distribution list email every day. This does not represent communication planning, just bad planning. Actually, no planning. If the congressman (or even the Pennsylvania taxpayers) knew how his PR agency were spending his budget, I wonder what he'd say. Peter, I hope to spend a bit of time with the Cocoon soon. Not done much yet other than sit it in its nest and think how cool the clock looks :) I think you hit the nail on the head, Kevin - it’s much more about participating than pitching.

Will, good points, but I really do question the thinking behind why someone in the US would approach me about a product or service that clearly is relevant within the US but which is wholly irrelevant to me and my areas of interest, not to mention that I’m not in the US.

A good example: today I received an email from a Washington PR about a Pennsylvania congressman introducing legislation to make the federal “Do Not Call” list permanent.

You could argue that this isn’t a pitch exactly - I’m not being asked for anything specific - yet it is a pitch as I’ve received a load of information about aforesaid congressman, his plans and what it all means.

This is of no relevance to me whatsoever, a fact that you’d likely and quickly conclude if you just glanced through the content in this blog.

So this pitch falls under the distribution list approach: I’m just a name in a database that gets blasted with useless emails. And I get at least one such distribution list email every day.

This does not represent communication planning, just bad planning. Actually, no planning. If the congressman (or even the Pennsylvania taxpayers) knew how his PR agency were spending his budget, I wonder what he’d say.

Peter, I hope to spend a bit of time with the Cocoon soon. Not done much yet other than sit it in its nest and think how cool the clock looks :)

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