Comments on: The PR battleground for social networks http://www.nevillehobson.com/2007/09/06/the-pr-battleground-for-social-networks/ Business, Communication, Technology Sat, 22 Nov 2008 00:12:34 +0000 http://wordpress.org/?v=2.6.3 By: Starting conversations « Plan B http://www.nevillehobson.com/2007/09/06/the-pr-battleground-for-social-networks/#comment-61461 Starting conversations « Plan B Tue, 11 Sep 2007 16:25:29 +0000 http://www.nevillehobson.com/2007/09/06/the-pr-battleground-for-social-networks/#comment-61461 [...] of conduct for doing so. Some interesting feedback on the O2 Cocoon programme have been raised by, Neville Hobson , Phllip Young and Laurence Borel [...] [...] of conduct for doing so. Some interesting feedback on the O2 Cocoon programme have been raised by, Neville Hobson , Phllip Young and Laurence Borel [...]

]]> By: David Phillips http://www.nevillehobson.com/2007/09/06/the-pr-battleground-for-social-networks/#comment-61455 David Phillips Tue, 11 Sep 2007 15:17:48 +0000 http://www.nevillehobson.com/2007/09/06/the-pr-battleground-for-social-networks/#comment-61455 But the idea of trading virtual money is a big one. All money as we know it is really virtual so online money/exchanges could be very big. But the idea of trading virtual money is a big one. All money as we know it is really virtual so online money/exchanges could be very big.

]]> By: Peter Kwong http://www.nevillehobson.com/2007/09/06/the-pr-battleground-for-social-networks/#comment-60884 Peter Kwong Thu, 06 Sep 2007 15:35:14 +0000 http://www.nevillehobson.com/2007/09/06/the-pr-battleground-for-social-networks/#comment-60884 Hi Neville. I would agree it won't be about traditional approaches, which needs new rules of engagements and measurements. I've sent you some info on a project that I'm working on that has some implications in this area and would be good to open up this discussion more Hi Neville.

I would agree it won’t be about traditional approaches, which needs new rules of engagements and measurements. I’ve sent you some info on a project that I’m working on that has some implications in this area and would be good to open up this discussion more

]]> By: neville http://www.nevillehobson.com/2007/09/06/the-pr-battleground-for-social-networks/#comment-60879 neville Thu, 06 Sep 2007 15:22:52 +0000 http://www.nevillehobson.com/2007/09/06/the-pr-battleground-for-social-networks/#comment-60879 These have to be some of the most exciting PR opportunities to get involved with today, Peter. Maybe the LinkedIn one presents the most challenges as Facebook in particular looks as though it's rapidly increasing its penetration among business users, the very people likely to use LinkedIn. If the agencies aren't going to be up and running with plans for some months - looking likely re Facebook - I wonder if fast-moving events will overtake those plans. I'd be looking at social media PR rather than traditional approaches. These have to be some of the most exciting PR opportunities to get involved with today, Peter.

Maybe the LinkedIn one presents the most challenges as Facebook in particular looks as though it’s rapidly increasing its penetration among business users, the very people likely to use LinkedIn.

If the agencies aren’t going to be up and running with plans for some months - looking likely re Facebook - I wonder if fast-moving events will overtake those plans.

I’d be looking at social media PR rather than traditional approaches.

]]> By: Peter Kwong http://www.nevillehobson.com/2007/09/06/the-pr-battleground-for-social-networks/#comment-60857 Peter Kwong Thu, 06 Sep 2007 14:09:39 +0000 http://www.nevillehobson.com/2007/09/06/the-pr-battleground-for-social-networks/#comment-60857 What a great brief for a PR agency to get. Facebook is practically in the papers everyday. I for one am looking forward to being able to work with them to help brands understand the power of social media and also the rules of engagement that could go along with it. There is a lot of negative press around Facebook stirred up by a media that needs headlines, hopefully we can have a more considered discussion about the real possibilities that social media can offer when they arrive. What a great brief for a PR agency to get. Facebook is practically in the papers everyday. I for one am looking forward to being able to work with them to help brands understand the power of social media and also the rules of engagement that could go along with it.

There is a lot of negative press around Facebook stirred up by a media that needs headlines, hopefully we can have a more considered discussion about the real possibilities that social media can offer when they arrive.

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