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	<title>Comments on: GSK and JNJ enter the corporate blogosphere</title>
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	<link>http://www.nevillehobson.com/2007/06/18/gsk-and-jnj-enter-the-corporate-blogosphere/</link>
	<description>Business, Communication, Technology</description>
	<pubDate>Sat, 22 Nov 2008 12:28:53 +0000</pubDate>
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		<title>By: BusinessBlogWire</title>
		<link>http://www.nevillehobson.com/2007/06/18/gsk-and-jnj-enter-the-corporate-blogosphere/#comment-51072</link>
		<dc:creator>BusinessBlogWire</dc:creator>
		<pubDate>Wed, 20 Jun 2007 05:10:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.nevillehobson.com/2007/06/18/gsk-and-jnj-enter-the-corporate-blogosphere/#comment-51072</guid>
		<description>&lt;strong&gt;Fortune 500 Blog Project: Johnson &#38; Johnson Adds A Corporate Blog...&lt;/strong&gt;

Johnson &#38; Johnson, #36 on the 2007 Fortune 500 list, has added an official corporate blog to its medicine cabinet (rimshot).&#160; Fard, Toby, Mark, Ed, Neville and others have covered the news well; I just want to add my own......</description>
		<content:encoded><![CDATA[<p><strong>Fortune 500 Blog Project: Johnson &#38; Johnson Adds A Corporate Blog&#8230;</strong></p>
<p>Johnson &amp; Johnson, #36 on the 2007 Fortune 500 list, has added an official corporate blog to its medicine cabinet (rimshot).&nbsp; Fard, Toby, Mark, Ed, Neville and others have covered the news well; I just want to add my own&#8230;&#8230;</p>
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		<title>By: Open The Dialogue</title>
		<link>http://www.nevillehobson.com/2007/06/18/gsk-and-jnj-enter-the-corporate-blogosphere/#comment-50992</link>
		<dc:creator>Open The Dialogue</dc:creator>
		<pubDate>Tue, 19 Jun 2007 14:05:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.nevillehobson.com/2007/06/18/gsk-and-jnj-enter-the-corporate-blogosphere/#comment-50992</guid>
		<description>&lt;strong&gt;LOTD: 6/18/07...&lt;/strong&gt;

Mashable's Pete Cashmore has some thoughts on the deal to bring FOX video clips online via Brightcove. (TB) In the San Francisco Chronicle, there's an item about what could amount to an iffy situation with Comcast phone customers, who thought......</description>
		<content:encoded><![CDATA[<p><strong>LOTD: 6/18/07&#8230;</strong></p>
<p>Mashable&#8217;s Pete Cashmore has some thoughts on the deal to bring FOX video clips online via Brightcove. (TB) In the San Francisco Chronicle, there&#8217;s an item about what could amount to an iffy situation with Comcast phone customers, who thought&#8230;&#8230;</p>
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		<title>By: Toby</title>
		<link>http://www.nevillehobson.com/2007/06/18/gsk-and-jnj-enter-the-corporate-blogosphere/#comment-50863</link>
		<dc:creator>Toby</dc:creator>
		<pubDate>Mon, 18 Jun 2007 14:31:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.nevillehobson.com/2007/06/18/gsk-and-jnj-enter-the-corporate-blogosphere/#comment-50863</guid>
		<description>Neville - I agree. GSK's and JNJ's leveraging the  "social" tactics of social media marketing, providing an opportunity for conversation exchanges to occur, is a strong indication that social media is being accepted into industries that one would think of as 'non traditional' for blogging. Will be interesting to see who jumps on the blog band wagon next!</description>
		<content:encoded><![CDATA[<p>Neville - I agree. GSK&#8217;s and JNJ&#8217;s leveraging the  &#8220;social&#8221; tactics of social media marketing, providing an opportunity for conversation exchanges to occur, is a strong indication that social media is being accepted into industries that one would think of as &#8216;non traditional&#8217; for blogging. Will be interesting to see who jumps on the blog band wagon next!</p>
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