Comments on: Unspinning PR one dent at a time http://www.nevillehobson.com/2007/04/25/unspinning-pr-one-dent-at-a-time/ Wed, 20 Aug 2008 09:54:48 +0000 http://wordpress.org/?v=2.6.1 By: Listen to PR Unspun at NevilleHobson.com http://www.nevillehobson.com/2007/04/25/unspinning-pr-one-dent-at-a-time/#comment-44409 Listen to PR Unspun at NevilleHobson.com Fri, 04 May 2007 09:37:25 +0000 http://www.nevillehobson.com/2007/04/25/unspinning-pr-one-dent-at-a-time/#comment-44409 [...] Last week in London, I was on a panel to discuss a broad and thorny question: How is the PR industry adapting now that social media is heading for mainstream adoption? [...] [...] Last week in London, I was on a panel to discuss a broad and thorny question: How is the PR industry adapting now that social media is heading for mainstream adoption? [...]

]]> By: neville http://www.nevillehobson.com/2007/04/25/unspinning-pr-one-dent-at-a-time/#comment-43936 neville Mon, 30 Apr 2007 10:27:05 +0000 http://www.nevillehobson.com/2007/04/25/unspinning-pr-one-dent-at-a-time/#comment-43936 This was an event in the UK, Dennis. I think we have a long way to go before you see scenes <a href="http://www.prthoughts.com/05122005(005).jpg" rel="nofollow">like this</a>. Of course, I know you're taking the piss... ;) This was an event in the UK, Dennis. I think we have a long way to go before you see scenes like this.

Of course, I know you’re taking the piss… ;)

]]> By: Dennis Howlett http://www.nevillehobson.com/2007/04/25/unspinning-pr-one-dent-at-a-time/#comment-43751 Dennis Howlett Sat, 28 Apr 2007 10:48:15 +0000 http://www.nevillehobson.com/2007/04/25/unspinning-pr-one-dent-at-a-time/#comment-43751 Wot, no wifi? Where are all the laptops? -:) Wot, no wifi? Where are all the laptops? -:)

]]> By: Steve Clayton: Geek In Disguise http://www.nevillehobson.com/2007/04/25/unspinning-pr-one-dent-at-a-time/#comment-43732 Steve Clayton: Geek In Disguise Sat, 28 Apr 2007 07:46:08 +0000 http://www.nevillehobson.com/2007/04/25/unspinning-pr-one-dent-at-a-time/#comment-43732 <strong>Mourning the Press Release...</strong> I attended Chinwag's PR Unspun this week in London and enjoyed listening to the speakers - most of all... Mourning the Press Release…

I attended Chinwag’s PR Unspun this week in London and enjoyed listening to the speakers - most of all…

]]> By: Ellee http://www.nevillehobson.com/2007/04/25/unspinning-pr-one-dent-at-a-time/#comment-43579 Ellee Fri, 27 Apr 2007 17:42:09 +0000 http://www.nevillehobson.com/2007/04/25/unspinning-pr-one-dent-at-a-time/#comment-43579 Neville, I would be delighted to have a longer chat too. I would also like to learn more about Second Life. And I must start brushing up on citizen journalism as I have been given a nifty camera to record interviews for 18 Doughty Street and my blog. In fact, I have been invited to attend a seminar at the London School on Economincs on the impact this is having on the mainstream media by POLIS, the journalism and society think-tank, it is certainly making waves - and there is no going back. On the PR side, I am only taking on clients who use social media, it's all beginning to happen for me now. The people I am working with want to have some influence globally for their product and share my enthusiasm for its effectiveness, they want PR to work differently, they want to see PR work with passion. Neville, I would be delighted to have a longer chat too. I would also like to learn more about Second Life. And I must start brushing up on citizen journalism as I have been given a nifty camera to record interviews for 18 Doughty Street and my blog. In fact, I have been invited to attend a seminar at the London School on Economincs on the impact this is having on the mainstream media by POLIS, the journalism and society think-tank, it is certainly making waves - and there is no going back.

On the PR side, I am only taking on clients who use social media, it’s all beginning to happen for me now. The people I am working with want to have some influence globally for their product and share my enthusiasm for its effectiveness, they want PR to work differently, they want to see PR work with passion.

]]> By: neville http://www.nevillehobson.com/2007/04/25/unspinning-pr-one-dent-at-a-time/#comment-43483 neville Fri, 27 Apr 2007 00:29:38 +0000 http://www.nevillehobson.com/2007/04/25/unspinning-pr-one-dent-at-a-time/#comment-43483 Thanks, everyone; clearly we all had an enjoyable experience! Ellee, I really want to meet you again for a proper chat. Re the photo, well, thanks. Must do something about that. Stephanie, a pleasure to meet you as well and hope to do so again. Crudite-munching rabbits, Dan? Heh! Ritch, good thoughts re brands and Second Life. I have something in planning re talking about that and related topics. Post about that here in this blog soon. Thanks, everyone; clearly we all had an enjoyable experience!

Ellee, I really want to meet you again for a proper chat. Re the photo, well, thanks. Must do something about that.

Stephanie, a pleasure to meet you as well and hope to do so again.

Crudite-munching rabbits, Dan? Heh!

Ritch, good thoughts re brands and Second Life. I have something in planning re talking about that and related topics. Post about that here in this blog soon.

]]> By: Form Function Emotion » Chinwag PR Unspun Event Conversations http://www.nevillehobson.com/2007/04/25/unspinning-pr-one-dent-at-a-time/#comment-43407 Form Function Emotion » Chinwag PR Unspun Event Conversations Thu, 26 Apr 2007 14:03:14 +0000 http://www.nevillehobson.com/2007/04/25/unspinning-pr-one-dent-at-a-time/#comment-43407 [...] Better and less conversationally opinionated notes than mine are available at Neville Hobsons blog. Neville was part of a panel that included Jacqui White, Online Communications Director, Edelman UK; Stephanie Bonnet, Director, Burson-Marsteller London; and Mark Rogers, CEO, Market Sentinel, with Mike Butcher as chair. An excellent and well informed panel all at the top of their game. [...] [...] Better and less conversationally opinionated notes than mine are available at Neville Hobsons blog. Neville was part of a panel that included Jacqui White, Online Communications Director, Edelman UK; Stephanie Bonnet, Director, Burson-Marsteller London; and Mark Rogers, CEO, Market Sentinel, with Mike Butcher as chair. An excellent and well informed panel all at the top of their game. [...]

]]> By: Ritch Sibthorpe http://www.nevillehobson.com/2007/04/25/unspinning-pr-one-dent-at-a-time/#comment-43395 Ritch Sibthorpe Thu, 26 Apr 2007 11:37:44 +0000 http://www.nevillehobson.com/2007/04/25/unspinning-pr-one-dent-at-a-time/#comment-43395 Hi Neville, I hope all is well. Very much enjoyed the event and interesting to hear the views and insight of the panel. It would be great to hear more from you on the potential for virtual worlds, and Second Life in particular, for brands that are ready to take that particular step. I attended the Virtual Thirst press conference recently (or rather my avatar, Rikard Shilova, did..) and thought it worked very well indeed. On thing that occurs to me is that a collaborative approach between complimentary brands could be incredibly effective as the infrastructure in SL develops - with a view to creating entire cities, parks and venues packed with engaging experiences... Working in partnership with the wider SL community of course... Would be very interested to hear of any collaborative work in SL that you think has been particularly impressive so far... Hi Neville, I hope all is well. Very much enjoyed the event and interesting to hear the views and insight of the panel. It would be great to hear more from you on the potential for virtual worlds, and Second Life in particular, for brands that are ready to take that particular step. I attended the Virtual Thirst press conference recently (or rather my avatar, Rikard Shilova, did..) and thought it worked very well indeed.

On thing that occurs to me is that a collaborative approach between complimentary brands could be incredibly effective as the infrastructure in SL develops - with a view to creating entire cities, parks and venues packed with engaging experiences… Working in partnership with the wider SL community of course…

Would be very interested to hear of any collaborative work in SL that you think has been particularly impressive so far…

]]> By: Dan http://www.nevillehobson.com/2007/04/25/unspinning-pr-one-dent-at-a-time/#comment-43394 Dan Thu, 26 Apr 2007 11:23:53 +0000 http://www.nevillehobson.com/2007/04/25/unspinning-pr-one-dent-at-a-time/#comment-43394 Good to see you too Neville. Thanks for presenting some eminently digestible points of view to an audience of crudité-munching rabbits, hypnotised by the headlights of oncoming traffic. Next time we'll subsidise Soho's prohibitive parking costs and send you home with Scooterman. Good to see you too Neville. Thanks for presenting some eminently digestible points of view to an audience of crudité-munching rabbits, hypnotised by the headlights of oncoming traffic. Next time we’ll subsidise Soho’s prohibitive parking costs and send you home with Scooterman.

]]> By: Mike O'Hara http://www.nevillehobson.com/2007/04/25/unspinning-pr-one-dent-at-a-time/#comment-43392 Mike O'Hara Thu, 26 Apr 2007 10:57:57 +0000 http://www.nevillehobson.com/2007/04/25/unspinning-pr-one-dent-at-a-time/#comment-43392 Hi Neville, it was great to meet you at the Chinwag event (and a shame I didn't get a chance to speak with you some more). I thought there was some really useful information and insight that came out of the panel session and follow-up questions, and I really look forward to hearing the podcast of the event. On the subject of Second Life (which you may remember I asked you about) you might be interested to hear our interview with Glenn Fisher, Director of Marketing Programs at Linden Labs, which went out today on the B2B Marketing Podcast at <a href="http://b2bmarketingpodcast.com" rel="nofollow">www.b2bmarketingpodcast.com</a> I find the whole area of Second Life fascinating, and I look forward to maybe meeting you at Coffee with Crayon one of these days (my Avatar's name is Mike McKenna). Keep up the great work with the FIR podcast. Cheers. Hi Neville, it was great to meet you at the Chinwag event (and a shame I didn’t get a chance to speak with you some more).

I thought there was some really useful information and insight that came out of the panel session and follow-up questions, and I really look forward to hearing the podcast of the event.

On the subject of Second Life (which you may remember I asked you about) you might be interested to hear our interview with Glenn Fisher, Director of Marketing Programs at Linden Labs, which went out today on the B2B Marketing Podcast at http://www.b2bmarketingpodcast.com

I find the whole area of Second Life fascinating, and I look forward to maybe meeting you at Coffee with Crayon one of these days (my Avatar’s name is Mike McKenna).

Keep up the great work with the FIR podcast. Cheers.

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