I was there as part of the panel which included Jacqui White, Online Communications Director, Edelman UK; Stephanie Bonnet, Director, Burson-Marsteller London; and Mark Rogers, CEO, Market Sentinel. The chair was Mike Butcher.
Everyone was there to talk about the Big Question for the PR profession – how is the PR industry adapting now that social media is heading for mainstream adoption?
Discussion ranged far and wide across this very broad topic, and I’m sure we only dented the surface. You’ll be able to judge that for yourself very soon as the event was recorded for a Chinwag podcast which will be available in a few days.
Apart from the specific subject matter being discussed, I found the event a terrific social gathering. So many new faces to get to know. I had some stimulating conversations with a number of interesting people. Great to see so many from PR agencies there, large and small.
And it was a pleasure to meet for the first time people like Ellee Seymour and FIR listener Mike O’Hara. Good, too, to see old friends like Stuart Bruce (who Twittered), Loyd Davis (who facilitated the podcast) and Dan Light (we worked together on the 300 virtual press conference last month).