PR unspun

Hi Neville, I’ve just booked for this and look forward to meeting you.

Neville, here is an example of PR adapting to social media in a business-to-business model. I own a public relations firm Synergy Group and my blog AEC St. Louis tracks and reports news for the architecture/engineering/construction industry, with a focus on St. Louis.

Mark Buckshon, a Canadian trade publisher Construction Marketing Ideas just called it the “first truly effective regional construction industry marketing blog in the U.S. or Canada…so far the only example I’ve discovered that combines the blogging model with a solid regional marketing focus.” I’m honored, of course, but even more excited to hear that I’m on the right track.

As a PR agency, my primary focus in starting the blog was to reach my clients, prospects and the media, and to reach them where they live and breath rather than try to sell them on social media strategies through a PR blog (you and others already do that very well). Reading my blog stats, I can confirm that I am reaching all of those audiences, plus I’m driving up Google search engine rankings for my sites and for clients mentioned in the blog from time to time.

Now my goal is to build as vibrant an online community in AEC as you, Shel and many others have done in the PR industry.

Thanks for the mention Neville, really looking forward to meeting you at the event and hearing what the panel have to say. There’s only a couple of tickets left now, so it should be a lively session.