http://www.nevillehobson.com/2007/03/25/website-advertising-that-grabs-your-attention/ Business, Communication, Technology Sat, 22 Nov 2008 12:57:31 +0000 http://wordpress.org/?v=2.6.3 http://www.nevillehobson.com/2007/03/25/website-advertising-that-grabs-your-attention/#comment-37790 Movie Marketing Madness » Blog Archive » Movie Marketing Madness: Blades of Glory Fri, 30 Mar 2007 16:55:50 +0000 http://www.nevillehobson.com/2007/03/25/website-advertising-that-grabs-your-attention/#comment-37790 [...] Online ads have been popping up all over the internet. Most of the ones that I see start off as banner ads but then, when you roll over them with your mouse, expand to give you the option to view the trailer or visit the official website. PR blogger Neville Hobson recently talked about these sorts of ads and how they are much better at getting viewer attention than traditional banners. While I agree with him in principle, as a visitor myself I’m more often than not irritated by these sorts of ads since they tend to get in the way of whatever I’m trying to do. I’d rather banners encourage me to click on them to expand, something that would also help marketers and publishers measure visitor engagement and interest and help advertisers better target ads to sites that show higher numbers in that area. I also noticed that the movie’s trailer was running through Google’s Video Ads program, appearing to me on the Newsgator Today home page. [...] [...] Online ads have been popping up all over the internet. Most of the ones that I see start off as banner ads but then, when you roll over them with your mouse, expand to give you the option to view the trailer or visit the official website. PR blogger Neville Hobson recently talked about these sorts of ads and how they are much better at getting viewer attention than traditional banners. While I agree with him in principle, as a visitor myself I’m more often than not irritated by these sorts of ads since they tend to get in the way of whatever I’m trying to do. I’d rather banners encourage me to click on them to expand, something that would also help marketers and publishers measure visitor engagement and interest and help advertisers better target ads to sites that show higher numbers in that area. I also noticed that the movie’s trailer was running through Google’s Video Ads program, appearing to me on the Newsgator Today home page. [...]

]]> http://www.nevillehobson.com/2007/03/25/website-advertising-that-grabs-your-attention/#comment-37789 Movie Marketing Madness » Blog Archive » Fri, 30 Mar 2007 16:40:02 +0000 http://www.nevillehobson.com/2007/03/25/website-advertising-that-grabs-your-attention/#comment-37789 [...] Online ads have been popping up all over the internet. Most of the ones that I see start off as banner ads but then, when you roll over them with your mouse, expand to give you the option to view the trailer or visit the official website. PR blogger Neville Hobson recently talked about these sorts of ads and how they are much better at getting viewer attention than traditional banners. While I agree with him in principle, as a visitor myself I’m more often than not irritated by these sorts of ads since they tend to get in the way of whatever I’m trying to do. I’d rather banners encourage me to click on them to expand, something that would also help marketers and publishers measure visitor engagement and interest and help advertisers better target ads to sites that show higher numbers in that area. I also noticed that the movie’s trailer was running through Google’s Video Ads program, appearing to me on the Newsgator Today home page. While I didn’t see much outdoor advertising in and around to Chicago, a recent trip to New York City was a different story. Many street corners sported posters, either the main movie one or character-specific one-sheets, for the flick. There was also a huge ad draped from the top of Madison Square Garden. [...] [...] Online ads have been popping up all over the internet. Most of the ones that I see start off as banner ads but then, when you roll over them with your mouse, expand to give you the option to view the trailer or visit the official website. PR blogger Neville Hobson recently talked about these sorts of ads and how they are much better at getting viewer attention than traditional banners. While I agree with him in principle, as a visitor myself I’m more often than not irritated by these sorts of ads since they tend to get in the way of whatever I’m trying to do. I’d rather banners encourage me to click on them to expand, something that would also help marketers and publishers measure visitor engagement and interest and help advertisers better target ads to sites that show higher numbers in that area. I also noticed that the movie’s trailer was running through Google’s Video Ads program, appearing to me on the Newsgator Today home page. While I didn’t see much outdoor advertising in and around to Chicago, a recent trip to New York City was a different story. Many street corners sported posters, either the main movie one or character-specific one-sheets, for the flick. There was also a huge ad draped from the top of Madison Square Garden. [...]

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