http://www.nevillehobson.com/2007/03/22/survey-better-understanding-of-blogs-by-european-communicators/ Mon, 08 Sep 2008 14:08:15 +0000 http://wordpress.org/?v=2.6.1 http://www.nevillehobson.com/2007/03/22/survey-better-understanding-of-blogs-by-european-communicators/#comment-36190 Strive Notes » Friday’s five: 23 March Fri, 23 Mar 2007 09:13:46 +0000 http://www.nevillehobson.com/2007/03/22/survey-better-understanding-of-blogs-by-european-communicators/#comment-36190 [...] 3. LA Times reporter Terry McDermott’s article about how the rise of blogging is having an impact on traditional journalism is a great read for anyone who is sceptical about ‘this fad’.  He explains how mainstream publishers getting onside and are commercialising blogs as part of their product portfolios. 4. In the same vein, Neville Hobson covers the recent Euroblog 2007 study which examines how interactive social media is changing organisational practice in Europe. The numbers demonstrate that public relations professionals here are becoming hugely more sophisticated very quickly. [...] [...] 3. LA Times reporter Terry McDermott’s article about how the rise of blogging is having an impact on traditional journalism is a great read for anyone who is sceptical about ‘this fad’.  He explains how mainstream publishers getting onside and are commercialising blogs as part of their product portfolios. 4. In the same vein, Neville Hobson covers the recent Euroblog 2007 study which examines how interactive social media is changing organisational practice in Europe. The numbers demonstrate that public relations professionals here are becoming hugely more sophisticated very quickly. [...]

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