The Telegraph’s continuing re-invention

Get your daily business TV news update from your newspaper, not the TV.

The newspaper’s website, that is.

BrandRepublic reports on moves by the Telegraph Media Group to extend into the broadcasting business:

[... Telegraph Media Group] has created a daily business programme, called The Business Show, which will launch on Monday (5 March). The programme, which will run for between four and five minutes, will be available from lunchtime every day at telegraph.co.uk and will be presented by The Daily Telegraph city editor, Damian Reece.

British Airways will sponsor the programme from April. It will receive a package, which includes advertising in the Telegraph titles. The show will highlight the major business stories of the day, cover one story in depth and offer analysis of the financial markets.

[...] Telegraph Media Group is still in talks about joining potential bidders for the national digital multiplex, as it looks to launch a radio station.

I think the Telegraph is the most innovative mainstream media group in the UK today in blurring the divide between old media and new media, and re-inventing themselves in ways that make them relevant to their changing audiences (better still, let’s now call that group ‘participants’).

They’re not the first national newspaper to embrace social media (that was The Guardian), but they are certainly out in front in the depth and breadth of their evolution.

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