Celebrity Big Brother fall out gets the eyeballs

A very public kerfuffle has erupted in the UK during this week over the Celebrity Big Brother reality TV show that’s extended right up the political chain to Prime Minister Tony Blair.

Charges of racism and bigotry have been leveled at some of the minor celebrities participating in the show and more than 36,000 viewers have complained to Channel 4 who is broadcasting the show. Thirty-five MPs have signed a motion condemning the programme.

On top of that, long-time show sponsor Carphone Warehouse has cancelled their sponsorship. And, two of the celebrities at the heart of the row have lost product placement and modelling contracts.

All of which means that tonight’s episode to vote out a celebrity or two will undoubtedly be a big TV viewing draw possibly elevating the show right up the ratings.

My cynical view no doubt, but just what Channel 4 needs – ratings.

About Neville Hobson

Entrepreneurial business communicator with a curiosity for tech and how people use it. Early adopter (and leaver) and experimenter with social media. Co-host of the weekly business podcast For Immediate Release: The Hobson and Holtz Report. Also an occasional test pilot of shiny new objects. Follow me on Twitter and Google+.