Charges of racism and bigotry have been leveled at some of the minor celebrities participating in the show and more than 36,000 viewers have complained to Channel 4 who is broadcasting the show. Thirty-five MPs have signed a motion condemning the programme.
On top of that, long-time show sponsor Carphone Warehouse has cancelled their sponsorship. And, two of the celebrities at the heart of the row have lost product placement and modelling contracts.
All of which means that tonight’s episode to vote out a celebrity or two will undoubtedly be a big TV viewing draw possibly elevating the show right up the ratings.
My cynical view no doubt, but just what Channel 4 needs – ratings.