Comments on: How to develop a social media communication strategy http://www.nevillehobson.com/2006/09/22/how-to-develop-a-social-media-communication-strategy/ Fri, 25 Jul 2008 10:53:35 +0000 http://wordpress.org/?v=2.5.1 By: Social SEO http://www.nevillehobson.com/2006/09/22/how-to-develop-a-social-media-communication-strategy/#comment-64159 Social SEO Wed, 10 Oct 2007 15:01:29 +0000 http://www.nevillehobson.com/2006/09/22/how-to-develop-a-social-media-communication-strategy/#comment-64159 Nice roundup. It inspired me for a few presentations I have ahead of me. Nice roundup. It inspired me for a few presentations I have ahead of me.

]]> By: Murphy’s Law » PR Blog Catch Up… at last… http://www.nevillehobson.com/2006/09/22/how-to-develop-a-social-media-communication-strategy/#comment-9478 Murphy’s Law » PR Blog Catch Up… at last… Mon, 16 Oct 2006 06:26:26 +0000 http://www.nevillehobson.com/2006/09/22/how-to-develop-a-social-media-communication-strategy/#comment-9478 [...] Neville Hobson outlines how to create a social media communications strategy. [...] [...] Neville Hobson outlines how to create a social media communications strategy. [...]

]]> By: Envisioning 2.0 » Blog Archive » ChangeThis: An Innovative Way To Share Ideas; Your Support Needed http://www.nevillehobson.com/2006/09/22/how-to-develop-a-social-media-communication-strategy/#comment-8687 Envisioning 2.0 » Blog Archive » ChangeThis: An Innovative Way To Share Ideas; Your Support Needed Wed, 04 Oct 2006 17:27:46 +0000 http://www.nevillehobson.com/2006/09/22/how-to-develop-a-social-media-communication-strategy/#comment-8687 [...] A few weeks ago, I announced that I published an e-book, “From Command & Control To Engage & Encourage” designed to help players in the healthcare industry get a handle on social media. I’ve been very happy with the response to the e-book and honored that people like Nedra Weinreich, Toby Bloomberg, Neville Hobson, Lee Hopkins and Dmitriy Kruglyak have found it helpful and recommended it to others. [...] [...] A few weeks ago, I announced that I published an e-book, “From Command & Control To Engage & Encourage” designed to help players in the healthcare industry get a handle on social media. I’ve been very happy with the response to the e-book and honored that people like Nedra Weinreich, Toby Bloomberg, Neville Hobson, Lee Hopkins and Dmitriy Kruglyak have found it helpful and recommended it to others. [...]

]]> By: HealthCareVox http://www.nevillehobson.com/2006/09/22/how-to-develop-a-social-media-communication-strategy/#comment-8686 HealthCareVox Wed, 04 Oct 2006 16:45:41 +0000 http://www.nevillehobson.com/2006/09/22/how-to-develop-a-social-media-communication-strategy/#comment-8686 <strong>ChangeThis: An Innovative Way To Share Ideas; Your Support Needed...</strong> A few weeks ago, I announced that I published an e-book, “From Command & Control To Engage & Encourage” designed to help players in the healthcare industry get a handle on social media.  I’ve been very happy with the resp... ChangeThis: An Innovative Way To Share Ideas; Your Support Needed…

A few weeks ago, I announced that I published an e-book, “From Command & Control To Engage & Encourage” designed to help players in the healthcare industry get a handle on social media.  I’ve been very happy with the resp…

]]> By: neville http://www.nevillehobson.com/2006/09/22/how-to-develop-a-social-media-communication-strategy/#comment-8386 neville Tue, 26 Sep 2006 23:02:08 +0000 http://www.nevillehobson.com/2006/09/22/how-to-develop-a-social-media-communication-strategy/#comment-8386 Glad you found it helpful, Andrew. Glad you found it helpful, Andrew.

]]> By: Andrew http://www.nevillehobson.com/2006/09/22/how-to-develop-a-social-media-communication-strategy/#comment-8334 Andrew Mon, 25 Sep 2006 17:06:20 +0000 http://www.nevillehobson.com/2006/09/22/how-to-develop-a-social-media-communication-strategy/#comment-8334 A useful diagram showing the social media ecosystem. I'm new to blogging and graphics such as this make the whole spere easier to understand. A useful diagram showing the social media ecosystem. I’m new to blogging and graphics such as this make the whole spere easier to understand.

]]> By: New Media in Australia » Blog Archive » McDonalds misses the point completely http://www.nevillehobson.com/2006/09/22/how-to-develop-a-social-media-communication-strategy/#comment-8298 New Media in Australia » Blog Archive » McDonalds misses the point completely Sun, 24 Sep 2006 11:34:20 +0000 http://www.nevillehobson.com/2006/09/22/how-to-develop-a-social-media-communication-strategy/#comment-8298 [...] I just caught a TV ad for the Australian version of McDonald’s new international Make Up Your Own Mind campaign. The ad features “Jess”, whom we’re told is a McDonalds employee on a road trip to find out the truth about McDonald’s. She wants the facts so she can do what we’re being urged to do - make up her own mind. The McDonald’s media release tells us that Jess is just one of the company’s “crew” taking part in the “rigorous” “Food Values” campaign. It’s a great premise. The brand has been chipped away at by persisent canards and is enduring a backlash from overweight people looking for someone to blame. Then came Supersize Me, a low-budget reality movie about a man who nearly killed himself in 30 days simply by using McDonald’s products as they are meant to be used. And what a great time to be mounting such a campaign, a time when you have an arsenal of social media tools at your disposal. You’ve lost trust and, as Neville Hobson wrote on Friday, social media is about facilitating communication, engagement, communication and trust. [...] [...] I just caught a TV ad for the Australian version of McDonald’s new international Make Up Your Own Mind campaign. The ad features “Jess”, whom we’re told is a McDonalds employee on a road trip to find out the truth about McDonald’s. She wants the facts so she can do what we’re being urged to do - make up her own mind. The McDonald’s media release tells us that Jess is just one of the company’s “crew” taking part in the “rigorous” “Food Values” campaign. It’s a great premise. The brand has been chipped away at by persisent canards and is enduring a backlash from overweight people looking for someone to blame. Then came Supersize Me, a low-budget reality movie about a man who nearly killed himself in 30 days simply by using McDonald’s products as they are meant to be used. And what a great time to be mounting such a campaign, a time when you have an arsenal of social media tools at your disposal. You’ve lost trust and, as Neville Hobson wrote on Friday, social media is about facilitating communication, engagement, communication and trust. [...]

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