It’s stats time again regarding blogging.
For starters, Reuters says, many people see blogs as alternatives to the mainstream media. Most bloggers do so as a hobby rather than as a vocation, with 77 percent of them saying they post to express themselves creatively rather than to get noticed or paid.
Some specifics [with my comments in square brackets]:
- 37 percent of bloggers cited their life and experiences as their primary topic, while politics and government came in second at 11 percent.
- About 8 percent of US internet users (12 million adults) keep a blog according to the report. Some 39 percent of US web users (57 million adults) read them, the researchers said. [I wonder what the difference is between "internet users" and "web users"?]
- US bloggers are evenly divided between men and women, and are more racially diverse than the web population in general: 40 percent are non-white.
- About 34 percent see their blogging as a form of journalism. [The rise of the "citizen journalist."]
- Just over a third of bloggers said they engage often in journalistic activities such as verifying facts and linking to source material.
- More than 40 percent of bloggers said they never quote sources or other media directly.
- 11 percent said they post corrections.
- 61 percent said they rarely or never get permission to use copyrighted material. [My emphasis. That's not good and, if a trend, pretty alarming.]
- 55 percent of bloggers write under a pseudonym. [That's a much larger number than I imagined.]
- Nearly 90 percent invite comments from other readers. [Clearly, engaging with visitors is an important aspect of blogging to most people.]
- Four out of five blogs use text, while 72 percent display photos and audio links play on 30 percent of blogs. [I think we will see more multimedia aspects in blogs as more people discover what you can easily do these days in this regard with every blog platform.]
- 82 percent of bloggers think they will still be blogging in a year. 3 percent say they have quit. [That doesn't seem to match Technorati's numbers which say that only 55 percent are still posting after six months. Or is that semantic hair-splitting?]
What would be great, too, is to see similar research for Europe, in particular the larger countries like the UK, France and Germany. Does anyone know of any recent stats?