Comments on: The twisted Jupiter tale http://www.nevillehobson.com/2006/07/12/the-twisted-jupiter-tale/ Business, Communication, Technology Wed, 07 Jan 2009 12:05:38 +0000 http://wordpress.org/?v=2.7 hourly 1 By: neville http://www.nevillehobson.com/2006/07/12/the-twisted-jupiter-tale/comment-page-1/#comment-5706 neville Tue, 18 Jul 2006 16:45:30 +0000 http://www.nevillehobson.com/2006/07/12/the-twisted-jupiter-tale/#comment-5706 Good points, Brian. Let's see what happens the next time Jupiter announces a new research report. Good points, Brian. Let’s see what happens the next time Jupiter announces a new research report.

]]> By: Brian Mahoney http://www.nevillehobson.com/2006/07/12/the-twisted-jupiter-tale/comment-page-1/#comment-5691 Brian Mahoney Mon, 17 Jul 2006 22:27:54 +0000 http://www.nevillehobson.com/2006/07/12/the-twisted-jupiter-tale/#comment-5691 Neville - thanks for posting this article. John Mims contacted me the other day about the validity and reliability of these results. As a market researcher with over a decade of experience, I would be cautious of a sample size that small (251)considering the relatively large universe of executives fitting the criteria of decison makers in a company with revenues over $50 million. As John mentioned, it should be reported whether each of the respondents was from a different company and if this is a representative cross-section of the US. By no means should this be interpreted as indicative of F500 companies (companies with revenues above $4 billion). I would feel more confident with a sample of 400 executives from a random-select study. There are definitely lots of other nagging questions such as how the survey was recruited and administered. Of course, there may be more caveat emptors, but it hard to tell without more disclosure. Buyers of secondary research should expect more level of detail about the methodology before purchasing a syndicated report. I believe a research firm puts its credibilty on the line when posting a PR release based on the study results. The caveats of the methodology should be mentioned as well if any. Clearly, there were missteps in with this PR release. The positive outcome from this attention may be that, indeed, Jupiter begins to disclose more methodological details about its studies (see Ian's link on Mr. Schatsy's response). Currently, there are no methodology details whatsoever when clicking the link to purchase the report -- unbelievable! (in more ways than one) Neville - thanks for posting this article. John Mims contacted me the other day about the validity and reliability of these results. As a market researcher with over a decade of experience, I would be cautious of a sample size that small (251)considering the relatively large universe of executives fitting the criteria of decison makers in a company with revenues over $50 million. As John mentioned, it should be reported whether each of the respondents was from a different company and if this is a representative cross-section of the US. By no means should this be interpreted as indicative of F500 companies (companies with revenues above $4 billion). I would feel more confident with a sample of 400 executives from a random-select study. There are definitely lots of other nagging questions such as how the survey was recruited and administered. Of course, there may be more caveat emptors, but it hard to tell without more disclosure.

Buyers of secondary research should expect more level of detail about the methodology before purchasing a syndicated report. I believe a research firm puts its credibilty on the line when posting a PR release based on the study results. The caveats of the methodology should be mentioned as well if any. Clearly, there were missteps in with this PR release.

The positive outcome from this attention may be that, indeed, Jupiter begins to disclose more methodological details about its studies (see Ian’s link on Mr. Schatsy’s response). Currently, there are no methodology details whatsoever when clicking the link to purchase the report — unbelievable! (in more ways than one)

]]> By: neville http://www.nevillehobson.com/2006/07/12/the-twisted-jupiter-tale/comment-page-1/#comment-5636 neville Sat, 15 Jul 2006 15:55:13 +0000 http://www.nevillehobson.com/2006/07/12/the-twisted-jupiter-tale/#comment-5636 It's been a very interesting experience, Toby. Thanks to you for pinpointing the matter in the first place. I'm with you entirely re the win-win. It’s been a very interesting experience, Toby. Thanks to you for pinpointing the matter in the first place. I’m with you entirely re the win-win.

]]> By: Toby http://www.nevillehobson.com/2006/07/12/the-twisted-jupiter-tale/comment-page-1/#comment-5635 Toby Sat, 15 Jul 2006 13:50:34 +0000 http://www.nevillehobson.com/2006/07/12/the-twisted-jupiter-tale/#comment-5635 Neville - Thanks for your support on 2 important issues: how research is presented in a public forum e.g., media releases and blogger relations. My thanks also to your readers who helped demonstrate the influence of 'community' to change the business processes of an organization. Hopefully, the results will be a win-win for marketers and for Jupiter Research. Neville - Thanks for your support on 2 important issues: how research is presented in a public forum e.g., media releases and blogger relations. My thanks also to your readers who helped demonstrate the influence of ‘community’ to change the business processes of an organization. Hopefully, the results will be a win-win for marketers and for Jupiter Research.

]]> By: 2006 July 15 NevilleHobson.com http://www.nevillehobson.com/2006/07/12/the-twisted-jupiter-tale/comment-page-1/#comment-5632 2006 July 15 NevilleHobson.com Sat, 15 Jul 2006 08:50:20 +0000 http://www.nevillehobson.com/2006/07/12/the-twisted-jupiter-tale/#comment-5632 [...] The twisted Jupiter tale [...] [...] The twisted Jupiter tale [...]

]]> By: neville http://www.nevillehobson.com/2006/07/12/the-twisted-jupiter-tale/comment-page-1/#comment-5628 neville Sat, 15 Jul 2006 06:22:43 +0000 http://www.nevillehobson.com/2006/07/12/the-twisted-jupiter-tale/#comment-5628 Thanks, Fard. You've written an interesting post, especially your conclusions. Further thoughts to come. Thanks, Fard. You’ve written an interesting post, especially your conclusions. Further thoughts to come.

]]> By: Fard Johnmar http://www.nevillehobson.com/2006/07/12/the-twisted-jupiter-tale/comment-page-1/#comment-5618 Fard Johnmar Fri, 14 Jul 2006 17:45:47 +0000 http://www.nevillehobson.com/2006/07/12/the-twisted-jupiter-tale/#comment-5618 Neville: Thanks for your great coverage of this issue. (As I mentioned in my e-mail to you), I've published some of my final thoughts on this topic on HealthCareVox. Please <a href="http://www.healthcarevox.com/2006/07/the_jupiterkagan_corporate_blo.html" rel="nofollow">click here</a> to read them. Neville:

Thanks for your great coverage of this issue. (As I mentioned in my e-mail to you), I’ve published some of my final thoughts on this topic on HealthCareVox. Please click here to read them.

]]> By: The Web “Inside and Out” » Blog Archive » The Twisted Jupiter Tale http://www.nevillehobson.com/2006/07/12/the-twisted-jupiter-tale/comment-page-1/#comment-5601 The Web “Inside and Out” » Blog Archive » The Twisted Jupiter Tale Thu, 13 Jul 2006 19:28:54 +0000 http://www.nevillehobson.com/2006/07/12/the-twisted-jupiter-tale/#comment-5601 [...] * ATTENTION: Post Deleted! The post The Twisted Jupiter Tale was written by its respective owner from http://www.nevillehobson.com and was originally posted on: http://www.nevillehobson.com/2006/07/12/the-twisted-jupiter-tale/ [...] [...] * ATTENTION: Post Deleted! The post The Twisted Jupiter Tale was written by its respective owner from http://www.nevillehobson.com and was originally posted on: http://www.nevillehobson.com/2006/07/12/the-twisted-jupiter-tale/ [...]

]]> By: WSUNTech: Don’t steal my content at NevilleHobson.com http://www.nevillehobson.com/2006/07/12/the-twisted-jupiter-tale/comment-page-1/#comment-5584 WSUNTech: Don’t steal my content at NevilleHobson.com Thu, 13 Jul 2006 12:35:01 +0000 http://www.nevillehobson.com/2006/07/12/the-twisted-jupiter-tale/#comment-5584 [...] http://www.nevillehobson.com/2006/07/12/the-twisted-jupiter-tale/ and http://www.nevillehobson.com/2006/07/12/give-dell-a-chance/ [...] [...] http://www.nevillehobson.com/2006/07/12/the-twisted-jupiter-tale/ and http://www.nevillehobson.com/2006/07/12/give-dell-a-chance/ [...]

]]> By: Podcasting apples and lemons at NevilleHobson.com http://www.nevillehobson.com/2006/07/12/the-twisted-jupiter-tale/comment-page-1/#comment-5583 Podcasting apples and lemons at NevilleHobson.com Thu, 13 Jul 2006 12:34:45 +0000 http://www.nevillehobson.com/2006/07/12/the-twisted-jupiter-tale/#comment-5583 [...] What a strange comparison. Am I missing something here? I’d love to know what their survey methodology was. (Actually, better not go there with such a question.) [...] [...] What a strange comparison. Am I missing something here? I’d love to know what their survey methodology was. (Actually, better not go there with such a question.) [...]

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