Comments on: Speedo starts podcasting

By: james burke

james burke — Mon, 11 Sep 2006 16:49:46 +0000

Hey fun to hear you talking about swimming.
Have you already upgraded your own briefs since getting this new assignment, any complimentary full-body swimsuits?

It’s really a radio station you seem to have made for Speedo, nice concept, well executed…unfortunately i am not impressed in how hidden away the podcast link is on the Speedo site.

I clicked on “Europe” and then on “Greece” to see how Speedo looks like in another country…text was still all in English so i guess the translators are still working on the localization front. The podcast link was all the way at the right hand side of the site after passing all the clothes (drag slider to right). I would have placed it at the beginnning…as it’s a news item, dynamic and updating, whereas the clothing is catalog stuff. What do you think? And the team at MC? Would be curious to see the stats on uptake while changing the position of the link. Also not super impressed by the podcast page background graphics. upgrade?

The front page takes its inspiration from MC’s other site..sonyericsson.com . I really like the flash water mouseover effects..nice touch.

Oh and by the way congrats on the new assignment.

james

By: Speedo shows what podcasting can do for marketing at NevilleHobson.com

Speedo shows what podcasting can do for marketing at NevilleHobson.com — Sat, 19 Aug 2006 15:40:19 +0000

[...] Six weeks ago, Speedo dipped their toe in the social media water with their inaugural podcast, an interview with Olympic swimming champion Michael Phelps. [...]

By: Podcasting as complementary communication at NevilleHobson.com

Podcasting as complementary communication at NevilleHobson.com — Tue, 25 Jul 2006 10:42:05 +0000

[...] (Disclosure: I produced the inaugural Speedo Make Waves podcast for Speedo.) [...]

By: Canuckflack

Canuckflack — Wed, 12 Jul 2006 01:18:04 +0000

Speedo: a promising B2C podcast for a fervent community…

Speedo’s enlisted Neville to produce the first in a series of podcasts featuring Olympic swimmers. As the father of two competitive swimmers, I can tell you they’ve nailed the format with this one. Interesting content, thumping bass-heavy intro music…

By: neville

neville — Tue, 11 Jul 2006 09:52:50 +0000

Thanks, Marco. And thanks for posting about it on your blog. Nice write-up!

By: Marco Derksen

Marco Derksen — Tue, 11 Jul 2006 05:59:53 +0000

Congrats with this great job Neville!

By: neville

neville — Mon, 10 Jul 2006 20:10:29 +0000

Thanks, both. As for the how, I might talk about that after Speedo lets me know how the feedback goes

By: donna Papacosta

donna Papacosta — Mon, 10 Jul 2006 17:45:56 +0000

Nice job, Neville!
And congrats on landing such a prestigious client.

I too would like know how you produced this, but like Paull Young, I can wait for the book, ;-))

By: Blogging Me Blogging You » Blog Archive » Exciting News

Blogging Me Blogging You » Blog Archive » Exciting News — Mon, 10 Jul 2006 17:42:05 +0000

[...] I’ll be servicing a number of different accounts and knowing Dave, there’ll be a lot of interesting social media initiatives that I look forward to talking about here. Speaking of which, Neville has a great new case study from Speedo up on his blog today. [...]

By: Paull Young

Paull Young — Mon, 10 Jul 2006 12:57:17 +0000

A really interesting interview Neville, I’m not into swimming but this was intriguing.

Do you have any plans to share the method you used to record the interview and source the background music? I’d be curious to hear more about how you put this together…

Though I guess I might just have to wait for your upcoming book