Perplexing Blair op-ed piece in Guardian blog

June 30, 2006 · 5 comments

in Blogging, Communication, Politics, Public Relations

Here’s a good example of an eye-catching headline:

Tony Blair starts blogging…

This title of a post on Simon Collister’s eDemocracy Update blog certainly grabbed my attention as I scanned the headlines in my RSS reader.

The reality is different, of course. The Prime Minister isn’t blogging at all; it’s to do with an op/ed piece in The Guardian’s Comment is free group blog posted under his name on Tuesday. Note I didn’t say he’s written the piece, which is a 100% probability.

The post currently shows 469 comments. So there’s definitely a conversation going on. And it’s quite a conversation with all the commenters talking among themselves. Lots of extremely subjective opinions, most of it highly critical and negative about Mr Blair.

You have to wonder what the objective is of posting such a commentary in a global medium like this. Who is the message focused on? If UK voters, this would hardly be the most appropriate medium. And if the goal is to seek engagement with the readers of such a piece, I’d argue that it requires some contribution from the conversation starter, ie, the writer of the original article. Doesn’t necessarily mean the Prime Minister, but it ought to.

I’m a bit perplexed at to the point of this.

Anyone have an idea?

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