Comments on: Branding your memory http://www.nevillehobson.com/2006/06/19/branding-your-memory/ Business, Communication, Technology Wed, 07 Jan 2009 13:11:43 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Lee's new Better Communication Results http://www.nevillehobson.com/2006/06/19/branding-your-memory/comment-page-1/#comment-4015 Lee's new Better Communication Results Wed, 21 Jun 2006 13:01:16 +0000 http://www.nevillehobson.com/2006/06/19/branding-your-memory/#comment-4015 <strong>Memories, like the corners of my mind......</strong> Young master Neville Hobson has been thrashing the gears of my memory with a recent post of his. He was asking folks to share their favourite brand slogans (or promises) and he came up with a few that got my memory juices bubbling again... L'Oreal: ... Memories, like the corners of my mind……

Young master Neville Hobson has been thrashing the gears of my memory with a recent post of his. He was asking folks to share their favourite brand slogans (or promises) and he came up with a few that got my memory juices bubbling again… L’Oreal: …

]]> By: neville http://www.nevillehobson.com/2006/06/19/branding-your-memory/comment-page-1/#comment-3848 neville Mon, 19 Jun 2006 20:32:24 +0000 http://www.nevillehobson.com/2006/06/19/branding-your-memory/#comment-3848 That's another good example, Jonathan. Yet I wonder how enduring a slogan like that will be. If it's part of a current ad campaign, then won't there be a new slogan at some point? That’s another good example, Jonathan.

Yet I wonder how enduring a slogan like that will be. If it’s part of a current ad campaign, then won’t there be a new slogan at some point?

]]> By: Jonathan http://www.nevillehobson.com/2006/06/19/branding-your-memory/comment-page-1/#comment-3834 Jonathan Mon, 19 Jun 2006 18:39:34 +0000 http://www.nevillehobson.com/2006/06/19/branding-your-memory/#comment-3834 the other night i saw an ad for Taco Bell and it seems their new slogan is "Be a fourthmealer." I think that's interesting because they seem to really be pushing their late night hours with this new slogan. As i was watching the ad i was thinking to myself that i would love to see where majority of their sales come from. Either they are doing really poor at lunch and dinner and therefore think the latenight snack idea is the best campaign to push. Or, their doing great business at lunch and dinner, but want to continue great sales late into the night so they decided to launch a campaign to let people know that their open until 1 a.m. or later. It's an interesting ad either way. the other night i saw an ad for Taco Bell and it seems their new slogan is “Be a fourthmealer.” I think that’s interesting because they seem to really be pushing their late night hours with this new slogan. As i was watching the ad i was thinking to myself that i would love to see where majority of their sales come from. Either they are doing really poor at lunch and dinner and therefore think the latenight snack idea is the best campaign to push. Or, their doing great business at lunch and dinner, but want to continue great sales late into the night so they decided to launch a campaign to let people know that their open until 1 a.m. or later. It’s an interesting ad either way.

]]> By: neville http://www.nevillehobson.com/2006/06/19/branding-your-memory/comment-page-1/#comment-3818 neville Mon, 19 Jun 2006 13:31:17 +0000 http://www.nevillehobson.com/2006/06/19/branding-your-memory/#comment-3818 Thanks for that link, Pam. Some great slogans there, many of which are really enduring. Good ones, Lauren. One other that springs to mind, must be at least 20 years ago: "I liked the shaver so much, I bought the company." That was for the Remington razor. Rather, by Victor Kiam for Remington. An example, too, of stamping a personality into the brand. A contemporay one: "The Axe effect" for Axe deodorant. How enduring will it be, though, I wonder. Thanks for that link, Pam. Some great slogans there, many of which are really enduring.

Good ones, Lauren.

One other that springs to mind, must be at least 20 years ago: “I liked the shaver so much, I bought the company.” That was for the Remington razor. Rather, by Victor Kiam for Remington. An example, too, of stamping a personality into the brand.

A contemporay one: “The Axe effect” for Axe deodorant. How enduring will it be, though, I wonder.

]]> By: Pam Hobson http://www.nevillehobson.com/2006/06/19/branding-your-memory/comment-page-1/#comment-3814 Pam Hobson Mon, 19 Jun 2006 12:42:55 +0000 http://www.nevillehobson.com/2006/06/19/branding-your-memory/#comment-3814 Some of these slogans bring back some funny memories. But to get a good look at some more slogans, you can check them out on this website: http://www.adslogans.co.uk/hof/ Some of these slogans bring back some funny memories. But to get a good look at some more slogans, you can check them out on this website:
http://www.adslogans.co.uk/hof/

]]> By: Lauren Vargas http://www.nevillehobson.com/2006/06/19/branding-your-memory/comment-page-1/#comment-3813 Lauren Vargas Mon, 19 Jun 2006 12:35:19 +0000 http://www.nevillehobson.com/2006/06/19/branding-your-memory/#comment-3813 Range Rover Ad slogan: Range Rover. It's how the smooth take the rough. Volkswagen Beetle Advertising slogan: Think Small Dr. Pepper: Wouldn't you like to be a pepper too? Range Rover
Ad slogan: Range Rover. It’s how the smooth take the rough.

Volkswagen Beetle
Advertising slogan: Think Small

Dr. Pepper: Wouldn’t you like to be a pepper too?

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