http://www.nevillehobson.com/2006/05/28/three-stories-from-the-blogosphere/ Fri, 25 Jul 2008 10:47:54 +0000 http://wordpress.org/?v=2.5.1 http://www.nevillehobson.com/2006/05/28/three-stories-from-the-blogosphere/#comment-4898 PR community action on social media press release at NevilleHobson.com Fri, 30 Jun 2006 13:55:16 +0000 http://www.nevillehobson.com/2006/05/28/three-stories-from-the-blogosphere/#comment-4898 [...] Whether journalists are ready or not for the social media press release, the PR community now has a great opportunity to thoroughly discuss the concept and try to get some traction with the whole idea of evolving the press release into something far more valuable than purely a vehicle for transmitting messages. [...] [...] Whether journalists are ready or not for the social media press release, the PR community now has a great opportunity to thoroughly discuss the concept and try to get some traction with the whole idea of evolving the press release into something far more valuable than purely a vehicle for transmitting messages. [...]

]]> http://www.nevillehobson.com/2006/05/28/three-stories-from-the-blogosphere/#comment-2909 Mashup Media Blog » Blog Archive » The Social Media Press Release Tue, 06 Jun 2006 10:43:48 +0000 http://www.nevillehobson.com/2006/05/28/three-stories-from-the-blogosphere/#comment-2909 [...] Neville Hobson asks himself if journalists are ready for the social media press release, as suggested by Todd Defren. Todd has posted his debut of how a “Social Media Press Release” shall look like here (PDF).  I must say that this template is a great first step in the right direction. It definitely puts the P (Publish) into PR. One can always ask oneself it all the elements are needed, but as a general guideline I think its great. Todd also points out that PRNewswire (that I have been using several times for Maxthon – and it’s free), have started to integrate some of these elements as a standard in their press releases (e-mail, link, RSS and del.icio.us). See an example. I still run press releases for Maxthon through Business Wire and PRNews wire – but they are not even nearly as effective as my own targeted efforts. Just take the latest press release from Maxthon as an example – Charles River Ventures invest in Maxthon – my own efforts reaching out to fellow bloggers and journalist – created far more publicity than the costly (not worth the money) press release through Business Wire. [...] [...] Neville Hobson asks himself if journalists are ready for the social media press release, as suggested by Todd Defren. Todd has posted his debut of how a “Social Media Press Release” shall look like here (PDF).  I must say that this template is a great first step in the right direction. It definitely puts the P (Publish) into PR. One can always ask oneself it all the elements are needed, but as a general guideline I think its great. Todd also points out that PRNewswire (that I have been using several times for Maxthon – and it’s free), have started to integrate some of these elements as a standard in their press releases (e-mail, link, RSS and del.icio.us). See an example. I still run press releases for Maxthon through Business Wire and PRNews wire – but they are not even nearly as effective as my own targeted efforts. Just take the latest press release from Maxthon as an example – Charles River Ventures invest in Maxthon – my own efforts reaching out to fellow bloggers and journalist – created far more publicity than the costly (not worth the money) press release through Business Wire. [...]

]]> http://www.nevillehobson.com/2006/05/28/three-stories-from-the-blogosphere/#comment-2548 Technological Winter :: 2006 :: May :: 30 Tue, 30 May 2006 18:40:33 +0000 http://www.nevillehobson.com/2006/05/28/three-stories-from-the-blogosphere/#comment-2548 [...] Links: Continued: Nielsen BuzzMetrics’ BlogPulse Newswire | Entry PR Squared NevilleHobson.comTechnorati Tags: nielsen, buzzmetrics, blogpulse, pr, marketing, social media, press, release, neville hobson, naked conversations, blogging, blogs [...] [...] Links: Continued: Nielsen BuzzMetrics’ BlogPulse Newswire | Entry PR Squared NevilleHobson.comTechnorati Tags: nielsen, buzzmetrics, blogpulse, pr, marketing, social media, press, release, neville hobson, naked conversations, blogging, blogs [...]

]]> http://www.nevillehobson.com/2006/05/28/three-stories-from-the-blogosphere/#comment-2468 Sherrilynne Starkie Sun, 28 May 2006 13:29:13 +0000 http://www.nevillehobson.com/2006/05/28/three-stories-from-the-blogosphere/#comment-2468 Neville, tech journalist <a href="http://blog.hackingcough.com/2006/05/newformat_press.htm" rel="nofollow">Chris Edwards</a> has a view on the social media press release. Just fyi. Neville, tech journalist Chris Edwards has a view on the social media press release. Just fyi.

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