Another new entrant to business podcasting - Arla Foods in Sweden has launched a podcast aimed at consumers in that country, offering food recipes.
This news came to me yesterday from Fredrik Wacka. As we’re both here in Strasbourg, we decided to have a chat about it in the context of overall business podcasting. Then we decided to record that conversation and post it. It’s here, below, as a just under 10-minute podcast and also on Fredrik’s blog (post in Swedish complete with a questionable mug shot of both of us I took with my N70).
Here’s what we discussed:
- 0:43 Arla Food’s new podcast and the international perspective, contrasting it with podcasts from companies like Whirlpool, Mercedes-Benz, BMW, Thomson Holidays
- 3:57 Business-to-business and business-to-consumer podcasting and blogging
- 5:16 Is podcasting a social medium?
- 8:44 About the podcasting book Shel Holtz and I are writing for McGraw-Hill
I’ve just now been listening to fellow communicators Allan Jenkins in Copenhagen, Denmark, and Lee Hopkins in Adelaide, Australia, in their inaugural podcast, the tongue-twisting ‘Better Desirable Roasted Communications Podcast.’ Two other communicators having a chat together. A nice start, guys!
The chat Fredrik and I had yesterday isn’t the start of a new podcast, incidentally. No, no, just two communicators having a conversation about a topical business issue. But, who knows, we might have another chat like this at some time.
Meanwhile, I need to prep for Thursday’s edition of my favourite communication podcast (well, yes!) the long-running FIR with Shel tomorrow…
